NEW ORLEANS, Louisiana – Mawaƙin rap Kendrick Lamar zai yi wasan kwaikwayo a lokacin hutun rabin lokaci na Super Bowl 59 a ranar 9 ga Fabrairu, 2025, a Caesars Superdome a New Orleans. Wannan shiri na hutun rabin lokaci yana da alaƙa da rikicin mawaƙa tsakanin Lamar da abokin aikinsa Drake, wanda ya mamaye labaran kiɗa a cikin 2024.
Rikicin ya fara ne a cikin 2023 lokacin da Lamar ya fitar da waƙar “Not Like Us,” wacce ta zama waƙar rap mafi girma a kan ginshiƙi na Billboard. Waƙar ta haifar da ƙara daga Drake, wanda ya kai ƙara a kan Universal Music Group (UMG) da Spotify, yana zargin cewa an ƙara yawan kunnawa waƙar ta hanyar amfani da bots da dabarun da ba su dace ba.
Duk da cewa UMG ta ƙi zargin, rikicin ya ci gaba da zama babban labari a cikin duniyar kiɗa. A cikin Janairu 2025, Drake ya janye ƙarar, amma rikicin ya ci gaba da zama babban batu a cikin kiɗan hip-hop.
Lamar, wanda ya lashe lambobin yabo na Grammy 17, zai yi amfani da wannan dama don ƙara ƙarfinsa a matsayin ɗaya daga cikin manyan mawaƙan rap na zamani. A cewar Antwan “Amadeus” Thompson Sr., mai samar da kiɗa, “Rikicin tsakaninsa da Drake ya sa ya zama sananne; babu wanda zai iya jayayya da hakan. Amma Super Bowl zai ƙara ƙarfinsa zuwa wani mataki na gaba.”
Hutun rabin lokaci na Super Bowl ana ɗaukarsa a matsayin mafi girman shiri a cikin kiɗa, kuma yana ba mawaƙa damar yin wasan kwaikwayo a gaban masu sauraro miliyan 100 a duk faɗin duniya. Duk da cewa Lamar ba zai sami kuɗi ba sai ƙaramin kuɗin da ƙungiyar mawaƙa ta ƙayyade, amma fa’idar da za a samu ta kasance mai yawa.
Bayan hutun rabin lokaci, Lamar zai fara yawon shakatawa na arewacin Amurka tare da SZA, wanda kuma zai yi wasan kwaikwayo a hutun rabin lokaci. Hakanan, wani fim da Lamar ya shirya tare da masu kirkirar South Park, Trey Parker da Matt Stone, zai fito a watan Yuli.
Zaɓin Lamar don hutun rabin lokaci ya kasance mai mahimmanci musamman saboda alaƙarsa da birnin Los Angeles, inda ya fito. A cewar Jasmine Young, darektan Cibiyar Kiɗa ta Howard University, “Yanzu mutane suna amfani da hip-hop don sayar da alamar su. Ba za ku iya sayar da alamar ku ba tare da hip-hop ba.”
