Lagos, Nigeria – 28 March 2025 – Indomie Instant Noodles, known as the top noodles brand for Nigerians, dey celebrate this year’s Mother’s Day with their special ‘Show Some Love to Mum’ campaign. Dis campaign utilize advanced AI technology and fun activities to appreciate the tireless love and support mothers give to their family every day.
The ‘Show Some Love to Mum’ campaign go feature two main activities: a creative digital experience and an exciting engagement at Ikeja City Mall. Dis year, Indomie don create one unique AI-powered platform wey go allow people generate personalized Mother’s Day video messages from celebrities wey dem love.
To add more excitement to dis digital experience, notable celebrities like Shaffy Bello, Akinyemi Omotayo (Asherkine), and Bimbo Ademoye go be part of dis initiative, creating heartfelt video messages to make mothers feel cherished and appreciated. Dis pioneering use of AI and voice synthesis technology go enable participants to create special and memorable appreciation for their mothers, reinforcing Indomie’s commitment to innovation and consumer interaction.
“As an enabler brand, our goal with this campaign na to use digital experience to strengthen the emotional bond between mother and child,” Rahmotallahi Adeniyi, Digital Marketing Manager at Indomie Noodles Nigeria, talk. “With AI, we dey empower consumers to celebrate their mothers in a personal way, making dis Mother’s Day really special.”
On top of dat, Indomie dey bring the celebration offline with a two-day brand engagement at Ikeja City Mall. Mothers dem go fit participate in different fun activities, celebrity meet and greet, and pampering sessions while enjoying delicious Indomie noodles. Dis event go promise plenty love, fun, and bonding, with activities designed to create unforgettable memories.
“At Indomie, we believe say Mother’s Day suppose be about celebrating mothers for the unconditional love wey dem show to their family,” Gift Uche-Ewule, Brand Manager for Indomie Noodles Nigeria, explain. “Dat’s why our on-ground activation go center on fun, laughter, and love. E be our way to show appreciation to mothers that go beyond just words.”
Indomie’s ‘Show Some Love to Mum’ campaign be great opportunity for Nigerians to express gratitude to their mothers in special ways. Whether na through AI-powered video message or a fun-filled day at Ikeja City Mall, Indomie dey try ensure say every mother feel loved and celebrated. To show some love to mum, visit [showsomelovetomum.indomie.ng] to create your personalized AI Mother’s Day message. No forget to join the Indomie Mother’s Day experience at Ikeja City Mall on Saturday 29th and Sunday 30th March 2025. Come, celebrate, and show some love to your mum with Indomie!
