Dr. Biodun Shobanjo, wanda aka fi sani da ‘Babban Jarumin Tallafin Watsa da PR a Afirka‘, ya cika shekaru 80 a ranar Talata, 24 ga Disamba, 2024. Shobanjo shi ne wanda ya kafa kamfanin Insight Communications, wanda daga baya ya zama Insight Redefini, daya daga cikin manyan kamfanonin tallafin watsa a Nijeriya.
Dr. Shobanjo an yi masa maraba a fadin kasar Nijeriya da Afirka baki daya saboda gudunmawar da ya bayar wajen ci gaban masana’antar tallafin watsa. Ya shiga harkar tallafin watsa a shekarar 1979 kuma ya samar da kamfanin Insight Communications a shekarar 1980. Kamfanin ya kasance daya daga cikin manyan kamfanonin tallafin watsa a Nijeriya, inda ya samar da ayyuka da yawa na tallafin watsa ga manyan kamfanoni na kasar.
Shobanjo ya samu ilimi na horo a fannin tallafin watsa a Hamburg, Jamus, wanda horon ya canza rayuwarsa. Ya zama mutum mai tasiri a masana’antar tallafin watsa, inda ya jagoranci kamfanonin da yawa zuwa ga nasarorin da suka samu.
Babban abin da ya sanya Dr. Shobanjo ya zama jarumi a masana’antar shi ne gudunmawar da ya bayar wajen kirkirar manyan kampanin tallafin watsa da kuma horar da manyan ma’aikata a fannin. Ya kuma samar da kungiyar ‘Association of Advertising Agencies of Nigeria’ (AAAN), wadda ta zama kungiya mai tasiri a masana’antar tallafin watsa a Nijeriya.
