For 25 years, Google search box na just one long slender bar where people dey type keywords like “World Cup.” But now, artificial intelligence don make am possible for people to type longer questions like “Who be top 24 teams for World Cup and wetin be United States chance to advance?”
Di box don become bigger and more interactive, so people fit ask even longer questions and upload photographs and videos into queries. People fit also ask follow-up questions with chatbot for Google main search page.
Di company go offer digital assistants, wey dem call agents, to automate searches. For example, if you dey find apartment, you go get notification of new listing without opening real estate site like Zillow.
Google say di new model don improve for creating software code and performing autonomous tasks, and e dey work faster and cost less to run compared to other models. Sundar Pichai, Google chief executive, say Gemini speed and affordability make am possible to deliver am broadly, wey go ultimately benefit Google.
OpenAI don begin challenge for lead. Gemini app, wey fit do coding and research, now get 900 million active users — about same number as ChatGPT.
Web summaries generate more searches, while longer queries provide more insight into users and new shopping features make am easier to connect customers with retailers. Richard Kramer, financial analyst with Arete Research, say di changes dey help Google make more money from advertising. Last year, Google ad clicks rise 6 percent, and e charge 7 percent more for each click. Di company annual profit don more than double since 2022 to $132 billion.
“Di open web dey on its way out,” Mr. Kramer say, referring to how internet traffic now often begin and end with visit to Google instead of visiting other sites. “Google dey reduce everyone to raw data providers.”
Google dey introduce AI Overviews, short summaries, for top of some search results. E also get new AI Mode, where people fit ask multiple questions on same subject like dem dey do with chatbot. Google say those features dey combined.
When people research complex topics like astrophysics, Gemini fit build interactive graphics and simulations behind scenes to provide deeper answer than previous listing of websites. Di feature build on recent products from Anthropic and OpenAI, wey create tools wey dey autocomplete code and produce agents to automate email, research and office drudge work.
Google say e dey introduce alternative to agents powered by Anthropic Claude Code and OpenAI Codex. Called Gemini Spark, di service dey embedded for Gmail, Docs and other Google products, where e fit turn meeting notes spread across emails and chats into single document. E fit also read and draft emails.
Google don focus on weaving Gemini more deeply into its already popular services like shopping and YouTube. Shoppers fit now build cart for search or YouTube as dem dey browse for products, rather than going to merchant website to save items for purchase.
Google also plan to bring Gemini to photo editing. Di company create editing tool called Gemini Omni wey go allow people to, for example, change vacation video for Gemini app by telling system to remove someone from background. Di company say di editing tools go be available for its photos app for future, as well. Omni double as video-generation tool. Google say e fit generate 10-second videos with Hollywood quality, using prompts like asking for “videos wey dey explain snippet from textbook” or “render imaginary character from sketch.”
Di two companies don deny di suit claims. Integrating Gemini into Google products go help di company stay ahead of competitors with information about users needs. “Dat feedback, dat signal wey we dey get, na di most important information flow wey we get,” Mr. Pichai say.
Google also say e go bring Gemini to glasses this fall with Samsung Electronics and eyewear companies Warby Parker and Gentle Monster. Di glasses, wey go work similar to Meta Ray-Ban smart glasses, come with camera, microphone and speakers for people to ask Gemini about their surroundings, like name of monument dem dey stare at. Dave Gilboa, co-chief executive of Warby Parker, say e don wear di glasses to ask Gemini for guidance while installing new car seat for his 3-year-old daughter, and also use am when she ask question “Why?” “These glasses don be massive unlock,” e say. “I fit actually get her accurate information to her questions.”
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