Bezos don start new AI company wey dey focus on physical world

Wetin dey happen? Jeff Bezos, the billionaire wey don step down as Amazon CEO, don start new company wey dey focus on AI for engineering and manufacturing. The company name na Project Prometheus, and dem found am for 2025. Bezos dey co-CEO with scientist Vik Bajaj.

This na first time Bezos go hold official operating position for company since he leave Amazon for July 2021. For Blue Origin, him space company, he just dey as “Founder”. But for this Project Prometheus, he dey fully involved.

Wetin dis company dey do? Dem dey focus on AI models wey fit “understand the physical world”. Dem no dey follow the popular large-language-model route like ChatGPT wey dey learn from text. Instead, Project Prometheus dey let AI learn from mistakes wey happen for physical world. The target na to apply am for engineering manufacturing for areas like aerospace and automotive.

Vik Bajaj, the other co-CEO, na physicist and chemist wey don get plenty experience. He don work for Google X with Sergey Brin, Google co-founder, and he don involve for Waymo autonomous driving project. He also don found Verily life sciences lab and AI startup incubator Foresite Labs. Last year, he leave Foresite Labs to focus fully on Project Prometheus.

For November 2025, according to New York Times, Project Prometheus don recruit nearly 100 employees. Some of dem na core researchers from top AI companies like OpenAI, DeepMind, and Meta. Assembling team wey sabi both modern models and engineering manufacturing na one of the main reasons for their first financing round of $620 million.

Now, big investors dey show interest. People wey know the matter talk say investors for this round include JPMorgan and BlackRock. Bezos sef dey among the investors. The financing no don final yet, but dem expect am to complete soon.

After this round of financing, Project Prometheus valuation go rise to $38 billion. This na big increase. On one hand, mainstream financial institutions like JPMorgan and BlackRock dey bet on this company. On the other hand, Bezos influence dey also help. This show say capital market get high expectations for physical AI.

Project Prometheus no dey alone for this physical AI wave. For 2025, some researchers wey leave big companies like Meta, OpenAI, and Google DeepMind don found Periodic Labs for Northern California. Dem dey use robots to conduct large-scale scientific experiments so AI system fit collect experience through physical failures.

Other players dey too. Fei-Fei Li’s World Labs and AMI Labs wey Turing Award winner Yann LeCun dey lead, dem dey take “world-model” route. Dem dey teach AI to understand real physical world through videos. But according to people wey know the matter, Project Prometheus system different from world models. E dey more focused on simulation and understanding for engineering manufacturing.

Bezos personal interest for physical AI don dey before. For 2024, he invest for startup wey dem call Physical Intelligence wey dey apply AI for robotics. The founding of Project Prometheus na systematic strengthening of his investments for physical AI direction.

Now, competition dey hot. Project Prometheus, World Labs, AMI Labs, and Physical Intelligence, all with different paths, dey enter the competition. The race for top talents and computing power go become even fiercer for future.