Meta, dat big tech company wey dey worth trillions of dollars, don start to build artificial intelligence version of their oga, Mark Zuckerberg. Na true talk o. Dis AI Zuckerberg go fit dey interact with employees on behalf of the real man, as part of Meta push to remake the whole company around AI technology.
According to four people wey sabi wetin dey happen inside Meta, the company don dey work on developing photorealistic, AI-powered 3D characters wey users fit interact with in real time. Recently, dem begin prioritize building dis Zuckerberg AI character. Three of the insiders confirm say na so.
Mark Zuckerberg sef dey personally involved for the training and testing of his animated AI. One person talk say the character go offer conversation and feedback to employees. Dem dey train am on the billionaire mannerisms, tone, and publicly available statements. Even his recent thinking on company strategies dem add, so say employees fit feel more connected to the founder through interactions with the AI.
Dis effort still dey early stage. E separate from Zuckerberg own project to build “CEO agent” wey go support him for his role—like to retrieve information quick quick. Wall Street Journal first report dat one. Zuckerberg don spend billions of dollars over the past year, promising to develop “personal superintelligence” and catch up with rivals like OpenAI and Google.
Just on Wednesday, Meta release Muse Spark, one small, closed “purpose-built” model for use across their products. E get advanced capabilities for areas like health reasoning and visual understanding. Wall Street investors welcome the release, make Meta shares rise 7 percent for that day.
People wey sabi the matter talk say Zuckerberg don become increasingly hands-on as he dey oversee Meta AI push. One person reveal say the man dey spend five to ten hours every week to dey code on different AI projects for the company. He dey sit in on technical reviews too.
Back for September 2023, Meta launch their Meta AI assistant and range of AI-powered chatbots wey exhibit different personalities based on celebrities like Snoop Dogg. Dem agree to use their voice and likeness for the feature.
Dem develop these so-called AI characters as Zuckerberg notice the success of AI companion start-up Character AI, especially with younger users. Meta later roll out “AI Studio,” wey allow users to generate their own AI characters, or creators to build AI versions of themselves to chat with fans.
But the persona efforts face controversy last year after reports say users dey generate overtly sexual characters. Concerns from the public and regulators over child safety come up. Since January, Meta don restrict teen access to their AI characters.
According to people wey know the matter, Meta newly formed Superintelligence Labs don explore fresh set of characters. The company focus in part on making photorealistic embodiments of virtual AI characters. Four people talk say scaling the effort don dey difficult because the technology require plenty computing power to achieve realism and avoid lag for interactions with users.
Meta don also dey work on improving voice interactions with the characters. Last year, dem acquire two voice companies, PlayAI and WaveForms. One person talk say the Zuckerberg character go train on images of the chief executive as well as his voice. If the experiment succeed, influencers and creators might one day fit do the same.
Meta don dey push employees to use AI technology internally to streamline processes and become more efficient. Employees dey encouraged to use agentic tools from the open-source software OpenClaw and design their own agents to automate tasks.
Product managers dey invited to do AI-focused “skills baseline exercise.” Dis include technical system design test, as well as exercise in “vibe coding.” Some staff fear say dis fit be prelude to job cuts. Meta talk say the exercise no be mandatory and e design to establish where product managers fit need extra training and development.
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