Nollywood Stars Don Dey Yawa About Cinema Promotion Gist

Chai! Nollywood no dey sleep o! E be like say cinema promotion don turn to wahala wey nobody fit handle again. Dis one wey Kunle Afolayan and Funke Akindele start dey cause serious gbege. For Lagos Business of Film Summit, Afolayan no hide im mind as e talk say all dis dancing and skit-making to promote films don dey tire am.

Dem don turn filmmakers to mini celebrities wey suppose dey showcase dem dance steps for Instagram if dem wan sell movie. Afolayan talk say no be so e suppose be. E dey vex say promotion suppose dey based on talent, not how e fit waka to dey trend online like say na competition be dat. “If you fit promise me say I no go need to dance to sell my film, I go like am well well,” he yan.

Meanwhile, Funke Akindele, wey sabi how to trend like fire, no carry last. After Afolayan’s matter spread like bush fire, she rush come online to drop im own zanku. She no gree make dem drag am enter matter wey no concern am. Instead, she dey focus on innovation and how filmmakers fit create dem own lane without the wahala of competition.

Funke talk say, “If you no fit beat dem or join dem, create your own path. No let jealousy carry you go where you no suppose be.” Na so she advice filmmakers make dem no dey wait for others, rather find new ways to market dem work. “You fit create alternative promotion or hire pipo wey sabi how to do am,” she added, dropping serious wisdom.

Afolayan, wey be veteran for dis film hustle, still dey tackle the pressure wey dey come with box office craze. Him talk say e no wan hear any talk about billion-naira records if e no go fit make profit for im pocket. “If I no fit make ten million from all dat drama, wetin be the point?” na wetin him dey reason.

As e be now, dem two don spark serious matter for Nollywood. Every filmmaker dey think twice about how dem dey promote dem films and wetin go work best for dem. Naija film industry dey grow, but e no easy to manage all dis new expectations wey don land.

Overall, both Kunle and Funke don clearly show say promotional tactics fit differ, and wetin work for one person no mean say e go work for another. Naija film industry need all dem kind creativity if we wan dey remain relevant for the global stage. So, make we dey watch how dis drama go unfold, because as e be now, the show just dey start!