Lagos, Nigeria – On Thursday, the Adeola Odeku branch of Sterling Bank on Victoria Island buzzed with excitement as popular actor Uzor Arukwe made a surprise visit to endorse the bank’s new zero digital bank charges policy.
The actor, who has been vocal about financial matters on social media, drew a large crowd of enthusiastic customers as he opened two personal accounts using the OneBank platform. This platform offers digital banking services with zero transfer fees, a move aimed at easing the financial burden on users.
“This is about putting people first,” Arukwe said. “For creatives and small business owners like me, this is a game changer. If a bank is willing to stop charging us just to move our own money, then it deserves our support.” His visit followed a viral tweet where he praised the new initiative, resonating with ordinary Nigerians tired of high bank fees.
The reception for Arukwe included the bank’s executive team, such as Chief Operating Officer Temitayo Adegoke and Growth Executive of Consumer and Business Banking Obinna Ukachukwu. They both emphasized Sterling Bank’s commitment to making banking more affordable for everyday Nigerians.
“This is not just a tweak—it’s a full reset,” Ukachukwu explained during the event. “Every Naira saved in bank fees can go into food, education or investment. We’re reimagining the role of banks in people’s lives.”
As more Nigerians embrace digital banking, initiatives like these aim to shift the landscape, making it more inclusive and benefiting a broader audience. The introduction of zero bank charges could potentially shift customer loyalty within the banking sector, encouraging more people to choose platforms based on affordability.
With this endorsement from a well-known figure like Uzor Arukwe, Sterling Bank is hoping to attract more customers and highlight its dedication to meeting the financial needs of the community.
