LONDON, 20 May 2025 – United Bank for Africa (UBA) don emerge as the strongest brand for 2025 after climbing from ninth position in 2024. According to the latest Brand Finance report, UBA get Brand Strength Index (BSI) score of 92.4 out of 100 and dem gree am AAA+ rating, di highest wey dem fit give. Dis achievement show how di bank dey perform well for brand familiarity, customer preference, and overall brand consideration for Nigeria.
Alero Ladipo, UBA’s Group Head of Marketing and Corporate Communications, talk say, “Dis year’s ranking no be coincidence; na di result of deliberate planning and strategic investments. We dey always focus on customer satisfaction as we adapt to the changing landscape.” UBA dey serve over 45 million customers across twenty countries, including di United Kingdom and di United States. Dis strong performance don position UBA as di 13th strongest banking brand globally among di top 500 banking brands.
Access Bank, however, still dey reign as di most valuable Nigerian brand with a value of NGN893.3 billion, more than double from last year. Dis na di fourth consecutive year wey Access Bank dey hold dat position. Dem grow well despite di tough economic conditions wey dey hit Nigeria. Babatunde Odumeru, Managing Director of Brand Finance, talk say, “Nigerian banking brands dey continue to grow while managing di economic challenges expertly.” He praise both UBA and First Bank of Nigeria for making significant advances in brand strength for 2025.
Fidelity Bank Nigeria also make waves by becoming di fastest-growing Nigerian brand, with its value don triple to NGN99.6 billion, showing di bank’s growing influence in di market. Each brand score high many important metrics especially price acceptance, where UBA outperform leading African banks like Capitec and Equity Bank.
Other notable brands in di top rankings include Dangote Cement, wey grow its brand value by 74% to NGN562.5 billion, and BUA Cement, wey grow by 63% to NGN138.7 billion, despite price controls imposed by di government. Flour Mills Nigeria also reported a strong financial performance, increasing its brand value to NGN452.9 billion, a 40% rise. On di flip side, Hero Lager beer brand drop in value to NGN42 billion, falling from ninth to twentieth position in di rankings.
Telecom brand GLO Mobile enter di top 10 for di first time, its brand value increase by 138% to NGN130.4 billion. Brand Finance link this growth to GLO’s commitment to innovation and customer engagement.
As di financial and brand landscape continue to change, di performance of these Nigerian brands dem draw plenty attention, showing resilience and strategic growth in di face of adversity.
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