NBA don dey take serious steps to advocate for mental health awareness, and dis dey happen through several initiatives and partnerships. Recently, Rhone, a performance lifestyle brand, sign multi-year global marketing partnership with the National Basketball Association (NBA) to raise awareness around mental and physical wellbeing.
As part of dis collaboration, Rhone enlist NBA Champion and five-time All-Star Kevin Love as brand ambassador. Kevin Love, wey play for Miami Heat, don be open about his struggles with anxiety, and him non-profit organisation, the Kevin Love Fund, dey work to break the stigma surrounding mental health. Dis campaign aim to inspire viewers to prioritise their mental health and positively impact over 100 million lives.
In addition to dis, Rhone go introduce custom content on the NBA Fitness platform, a digital content initiative within the NBA App focused on health and fitness. Dis content go uplift both physical and emotional resilience by promoting the importance of mental fitness across various channels, reaching millions of NBA athletes, coaches, and fans.
Dr. Gerald A. Groves, Jr., MD, DrPH, who be recognized for his significant contributions to the fields of Psychiatry and Mental Health, also dey advocate for mental health awareness. Though him no be direct part of NBA, his work in community engagement and enhancing mental health awareness align with the broader efforts to address mental health challenges.
The Nigerian Bar Association (NBA) President, Afam Osigwe (SAN), also call on legal practitioners to prioritise their mental health, emphasizing its significance in their demanding profession. Osigwe stress the unique pressures faced by those in the legal field and urge them to address mental health challenges head-on. Dis show say mental health awareness dey important across different professions and communities.
