Mazahirin tsada na inflations sun saukaka ‘yan kasuwa a Amurka taru don yarje-yarje ‘Black Friday’, wanda ya zama abin da aka fi sani da ranar sayar da kayayyaki a kasar ta Amurka. Daga cikin bayanan da National Retail Federation (NRF) ta bayar, akwai taron ‘yan kasuwa 183.4 milioni da ke shirin sayen kayayyaki a watan, wanda ya karu daga 182 milioni na shekarar da ta gabata, da kuma 18.1 milioni fiye da shekarar 2019, kafin annoba ta Covid-19 ta shafar tattalin arzikin duniya.
Inflations, wanda ya kai tsawan sa a shekarun baya bayan annoba ta Covid-19, har yanzu yana barazana ga ‘yan kasuwa, tare da farashin kayayyaki har yanzu suna samun karuwa fiye da matakan su na pre-pandemic. Beatrice Judon, wata mai saye ‘yar shekara 75 zuwa sama, ta bayyana haliyar ta a matsayin “challenging”.
“Muna fatan abubuwa zasu zama mafi kyau,” ta ce bayan tafiyarta zuwa duka a babban birnin Amurka. “Mun gaskanta kuma mu gani.” Vivek Pandya, wakilin bincike na Adobe Digital Insights, ya ce masu saye a watan Disambar 2024 suna da “stronger price sensitivity” fiye da shekarun baya.
Adobe Analytics ta bayar da cewa masu saye zasu kasa kudin rikodi $10.8 biliyan online a ranar ‘Black Friday’, karuwa da kusan 10% fiye da shekarar da ta gabata. CEO na Target, Brian Cornell, ya bayyana cewa bayan lokaci na dogon tsada, “masu saye sun ce budaden su har yanzu suna rikitarwa”.
“Suna zama masu hankali a harkokin sayensu, suna jira har zuwa lokacin bukatar kayayyaki, suna mai da hankali kan yarje-yarje, sannan suna gudanar da kayayyaki lokacin da suka samu su.”
Muhimman masu saye a cikin yankunan da aka fi samun tsadar rayuwa suna samun nasarar sayar da kayayyaki, a cewar Michael O’Sullivan, CEO na Burlington Stores. “Iya yiwuwa kwanan nan tun shekarar 2021, ina fata real incomes suna karu,” ya ce a wata taron bita.
