Ranar 11 ga watan Nuwamba, wanda ake kira ‘Singles Day’ a China, ta zama ranar siyayya mafi girma a duniya. Asalin ranar ta fara ne a shekarun 1990 daga ɗalibai na jami’a a China, waɗanda suka gani cewa tarikhin 11/11 yana wakiltar alamun masu tsaye.
Da zurfin lokaci, kamfanoni suka fara bayar da riba da asusu a ranar, na samun arziƙi da biliyoyin yuan. Kamar yadda kamfanin shawara na Bain ya ruwaito, jimlar darajar kayayyaki da aka sayar a ranar 11 ga Nuwamba, 2022, ta kai 1.15 triliyan yuan, ko $157.97 biliyan.
Retailers na China sun fara bayar da tayin siyayya da asusu a kowace shekara, tare da tarurrukan talla da talla. Masu shahara duniya kamar Daniel Craig na James Bond da mawaki Taylor Swift sun shiga cikin tarurrukan.
Ranar ta samu suka saboda yin talla mai yawa da tasirin muhalli, kamar yadda yawan kayayyaki da aka sayar ya haifar da fitar da iska, ambato da kayan da ba a iya sake amfani da su kamar plastic.
Daga shekarun baya, China ta fara zuba jari a makamashin kore, na yin kokari na nuna ci gaban a fannin hifadhi muhalli. Rahoton Xinhua na 2021 ya ce, “Wannan ita ce ranar siyayya mafi kore a JD.com, wanda ya gabatar da matakan daban-daban, kamar samar da ambato mai sake amfani, amfani da motoci masu nishadi na sababbin makamashi, da amfani da makamashin hasken rana a gidauniyar kaya, don rage fitar da carbon da tasirin muhalli”.
