Oxford University Press ta sanar da kalmar shekara ta 2024 a matsayin ‘brain rot’, wadda ke nufin lalacewar zuciya ko hali mai wahala ta tunani, musamman a ganin ta a matsayin sakamako na kai hari da abubuwa marasa karfi ko marasa tsari, musamman a yanar gizo.
Kalmar ‘brain rot’ ta samu karbuwa saboda ta samu karfi 230% a shekarar 2024 idan aka kwatanta da shekarar da ta gabata. An zaba kalmar ta hanyar jefa kuri’a ta jama’a da tace-tace na harshe daga Oxford lexicographers.
Casper Grathwohl, shugaban Oxford Languages, ya ce ‘brain rot’ tana magana game da hatari da ake ganin su a rayuwar virtual, da yadda muke amfani da lokacin mu na ‘yanci. ‘Yana da sauki a ganin shi a matsayin sashi mai adalci na tattaunawar al’umma game da binadam da fasahar zamani.’
Kalmar ‘brain rot’ ta fara bayyana a shekarar 1854 a cikin littafin Henry David Thoreau mai suna ‘Walden’. A shekarar da ta gabata, kalmar ‘rizz’ ta zama kalmar Oxford na shekara, wadda ke nufin karishiyar mutum.
An zabi kalmar ‘brain rot’ daga jerin kalmarai shida, ciki har da ‘demure’, ‘slop’, ‘dynamic pricing’, ‘romantasy’, da ‘lore’. Kalmar ta zama ruwan bakin baki a cikin al’ummar Gen Z da Gen Alpha, wadanda suka karfafa kalmar ta hanyar hanyoyin yanar gizo.
