Ooni of Ife, Oba Adeyeye Ogunwusi, don endorse the new look of Seaman’s Schnapps. The monarch give dis endorsement during the visit of Seaman’s Schnapps brand representatives to his palace. Dem come show am the newly revamped bottle and tamper-proof guala cap.
Seaman’s Schnapps recently relaunch with a new design to tackle issues of imitation and adulteration. According to Grand Oak Limited, the makers of Seaman’s Schnapps, the rebrand feature a tamper-proof cap and improved label design, ensuring product authenticity and security.
The palace visit be part of the firm’s wider tour of key traditional rulers across the South West and South East, aimed at strengthening the brand’s cultural relevance. Ooni acknowledge the importance of the drink in traditional prayers and customs, saying, “Seaman’s Schnapps has always held a special place in our customs, and this new look reinforces its importance in our prayers and ceremonies.”
Gbemileke Lawal, the Marketing Manager of Grand Oak Limited, note the significance of engaging traditional rulers in the rebranding effort. “Seaman’s Schnapps is woven into Nigeria’s cultural fabric, and our traditional rulers are the guardians of this heritage. Presenting the new look to these royal fathers reaffirms our commitment to quality, authenticity, and cultural relevance,” Lawal declare.
Nnenna Uche-Onyenacho, the Senior Brand Manager, also highlight the role of traditional institutions in shaping consumer trust. Uche-Onyenacho remark, “Our royal fathers preserve key cultural practices, and Seaman’s Schnapps is proud to be part of that tradition. This visit honours that relationship while showcasing the value these innovations bring to our consumers.”
