Puma, di global sports company, don launch one big brand campaign wey dem call “FOREVER. FASTER. – See The Game Like We Do”. Dis campaign be di first worldwide brand campaign wey Puma dey do in 10 years, and dem aim am to strengthen di brand and show how speed dey important for dem.
According to Arne Freundt, CEO of Puma, “Speed be di superpower wey great athletes use to change di game.” Dem mention top athletes like Mondo Duplantis, Karsten Warholm, Neymar Jr., and Breanna Stewart as examples of people wey speed help to unlock their athletic performance and victory.
Dis new campaign go run throughout di entire year and across all performance categories like Football, Running, Basketball, and Handball. Richard Teyssier, Vice President of Brand and Marketing for Puma, say dis campaign be di biggest marketing investment Puma ever make, and dem go use all media mix like Social Media, TV, PR, Out Of Home Media, and Points of Sale worldwide to promote am.
Di campaign include one hero brand film and other creative assets featuring top athletes like Antoine Griezmann, Christian Pulisic, Jack Grealish, and many others. Later dis year, Puma go release dedicated brand videos and creative assets for big sports events like CONMEBOL Copa America, UEFA Euro 2024, and di 2024 Summer Olympics.
