Lagos, Nigeria – E be like say 9mobile don finally shake body as dem rebrand to T2. Dis bold move land on Friday, and e no be joke o! Chief Executive Officer Obafemi Banigbe no just talk say ‘we don change name,’ him yarn say na strategic overhaul wey go transform dem into digital-first telecom operator.
Banigbe talk say, “We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future,” during di launch wey plenty brains from technology and media jam for Lagos.
T2 dey plan to use cloud, artificial intelligence, and advanced analytics to sabi how to deliver beta services wey customers go love. Naija dey grow and so do di people wey fit benefit from dis rebranding – all dem startups, creatives and remote workers wey dey need fast and easy access to digital solutions.
Dis rebranding come after T2 sign better partnership with MTN Nigeria, di goliath wey dey control telecoms for Naija. Dis roaming agreement wey dem sign go allow T2 customers enjoy MTN network reach across di country – and trust me, coverage go sweet pass apple pie.
Naija no dey sleep on top di challenges wey T2 don see before. Banigbe yarn say, “Our challenges are reminders, not defeats,” so una fit see say dem dey ready to change di narrative. E be like dem don finally catch dem game and no go allow past hurdles stop dem again.
Dem origin story no dey too sweet either. Naija telecom industry don see better gidi gidi since 2008 when dem start as Etisalat Nigeria. E be like say dem dey jinxed with regulatory wahala, financial issues, and competition wey no wan gree let anybody rest.
By 2017, wahala don nearly scatter dem when debt hit $1.2 billion. But dem no born dem for ground, after plenty restructuring, dem don turn to 9mobile before dis new T2 branding drop. Na T2 dem now go carry join for di race to offer top-notch services.
So, wetin dis new name and new direction mean for di customers? Plenty good things! As dem dey shout, “reimagine, rebuild, and relaunch,” T2 dey promise say dem go make customer experience top priority. No more wahala for anybody when dem need service or support.
As dem enter dis new phase, T2 dey carry Naija dreams along. Banigbe even dedicate di rebranding to “every Nigerian dreaming of something better.” Na, we fit dey hope say T2 go fill our expectations and live up to di potential wey dem don promise!
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