Di ICC Women’s T20 World Cup 2026 don break record for Sky Sports, with 15 million viewer hours. Dis one be di highest since 2016 when dem start to dey collect data.
Di final match between England and Australia on July 5th get peak audience of 678,000, wey be di highest ever for any ICC Women’s T20 World Cup on Sky.
Interest for digital channels also high, as di live blog for di final on Sky Sports website get over 250,000 views. Fans show dia support for England throughout di tournament, with di host nation matches averaging 381,000 viewers. Dis na 69 percent increase from di ICC Women’s T20 World Cup 2024.
As part of Sky commitment to make di tournament available to di biggest possible audience, dem show some games free-to-air and on Sky Sports app. Di opening game between England and Sri Lanka draw peak audience of 510,000 on Sky Sports and also stream on YouTube with nearly 75,000 people watching.
Di tournament lead into a standout summer of women’s cricket on Sky, including di first ever women’s Test match at Lord’s between England and India starting on July 10th, alongside The Hundred’s return on July 21st. July go also see di Vitality Blast Women’s Finals Day.
