Na big win for Nestlé Pure Life as dem crown am Product of the Year for 2025 by LEADERSHIP Newspaper. This prestigious award dey recognize the brand wey don show say e dey lead for hydration sector for Nigeria, all thanks to dia commitment to water purity and environmental stewardship.
According to the board of editors for LEADERSHIP Newspaper, dem select Nestlé Pure Life because of how dem dey consistently deliver safe drinking water and how dem dey raise awareness about clean water access across the country. The brand leadership dey built on “protective water sourcing” and multi-stage purification process wey dem add essential minerals.
Wetin catch the judges attention na how the brand sabi adapt to modern consumer habits, especially with the launch of the 33cl “on-the-go” bottle wey dey designed to reduce water waste. This small bottle na part of the brand strategy to meet Nigerians wey dey always on the move.
Business Executive Officer for Nestlé Waters, Olutayo Olatunji, talk say the award dey show the brand commitment to consumers. “At the heart of everything we do lies our deep connection with consumers. This award underscores our commitment to not just delivering hydration but providing a reliable, premium experience that our consumers can trust every day,” Olatunji yarn.
Beyond just the water inside bottle, Nestlé Nigeria don make serious progress for sustainable packaging. The brand dey currently use 50 per cent recycled PET (rPET) bottles and don switch to recyclable clear caps, wey dey help reduce environmental footprint of dia high-volume production.
Corporate Affairs and Sustainability Lead for Nestlé Nigeria, Victoria Uwadoka, highlight say these eco-friendly milestones na part of broader corporate responsibility. “As a fast-moving consumer goods company, we remain steadfast in our commitment to caring for the planet. Through eco-friendly packaging and sustainable design, Nestlé Pure Life is taking concrete steps to reduce its environmental footprint and fulfil its sustainability commitments,” Uwadoka explain.
As subsidiary of Nestlé Nigeria, the Pure Life brand dey among other household names like MAGGI, MILO, and NESCAFÉ. The company dey continue to position itself as leader for unlocking the “power of food” to enhance quality of life for Nigerians.
With options wey range from small 33cl bottle to large family-sized formats, Nestlé Pure Life still dey lead for hydration category. The brand dey balance the immediate needs of the public with the long-term health of the environment.
The award na benchmark for industrial excellence wey dey honor products wey dey redefine performance and impact for Nigerian market. For Nestlé Pure Life, this recognition dey come after years of investment in water quality and sustainability initiatives.
This win dey show how multinational companies fit adapt to local market needs while maintaining global standards. As Nigeria dey face challenges with water access and environmental concerns, initiatives like Nestlé Pure Life own dey provide both solution and inspiration for other companies.
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