Omo, we dey hear say Heineken don enter wahala as their beer shipments don fall 2.4 percent for last year. This Dutch brewer no fit jive again, dem don announce wetin we fit call job cuts up to 6,000 people as dem dey face wetin dem dey call ‘challenging market conditions’. Na so e be for big company like dis.
The Chief Executive, Dolf van den Brink, come talk say dem go dey accelerate productivity so dem go fit find savings wey go make sense, but the koko be say dem go reduce 5,000 to 6,000 positions for the next two years. The guy no dey play o. He say dem go dey careful about wetin go happen for the beer market as e dey take shape.
As if say na wetin we fit call shock move, he don announce say he go step down after almost six years for the position. Na wah! E dey leave with ‘mixed emotions,’ no be small thing. E don carry the company go through gbege of economic and political wahala.
Around 87,000 people dey work for Heineken globally, but dem don already cut about 400 jobs last October as dem dey reorganize de Amsterdam office. Wetin dey rain now be say dem no fit pinpoint where dem go cut the jobs, but e look like say Europe go suffer small for dis matter, as CFO Harold van den Broek talk say the results show say to make profits for Europe dey hard like rock.
For 2025, beer volume for in whole world don drop, with Europe dey suffer 4.1 percent and America dey around 3.5 percent too. Na wetin dem report for dia quarterly results last year. And to top am, total sales wey Heineken make come reach 34.4 billion euros, but e don dey smaller than the 36.0 billion wey dem make for 2024.
For profit matter, dem report say net profit na 2.7 billion euros, di figure don balance well when currency wahala no dey affect am. But as we dey look towards 2026, dem dey expect say organic operating profit go grow between two to six percent after last year’s 4.4 percent growth. Na so the drink matter dey be now for Heineken.
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