Na wah! Nigerian tourism fit shine bright like diamond o! This one no be joke, as German tourism expert, Julia Kleber, don yarn wetin dey ground. For Abuja press conference, she don set the stage say Nigeria get beta tourism potential wey nobody don even touch. E get culture, wey blow mind; landscapes, wey dey burst brain; music wey go make you dance; plus food wey go make you feel like you dey heaven. But wetin we go do? We still dey hide under umbrella!
Kleber talk say as she land for Nigeria, she don see say our country na package wey dey wait to burst enter global eyes. But wetin be the problem? She say na strategy, beta storytelling, and capacity building we need make we fit carry our tourism industry waka far. According to am, tourism dey create jobs, dey make economy waka, and dey link well with many sectors like aviation, agriculture, and even hospitality. Na so e be, my people.
Africa dey untouched for tourism aspect, but she believe say Nigeria dey under-explored. “Tourism na peaceful industry wey dey attract investment and dey stimulate economic activity,” she talk. Kleber dey shout for better international perception of Nigeria. She stress the need for promotion wey go show our heritage and culture as wetin fit carry people come visit us.
She don dey reason am like this, sustainable tourism development need correct plan. Focus on product development, investor engagement, and community training na wetin she dey preach. No forget say she mention Angola as example; their public-private partnerships don bring more than 450 million dollars for tourism infrastructure. If dem fit do am, na wetin we dey wait for? Nigeria fit do even better!
Kleber na CEO of Kleber Group, wey don dey run tourism projects all over Africa. She don handle matters for South Africa, Uganda, and even Sierra Leone. Na big experience she carry come. E mean say she sabi wetin she dey talk. She dey pump optimism for Nigeria tourism outlook, so long as we fit collaborate well.
Amb. Phil Roberts self don talk for the matter; him dey call for media collaboration to change the negative way wey dem dey see Nigeria. He dey remember when him trek from Abuja to Delta State to promote Nigeria as tourism place. Even after he don waka reach Ethiopia from Nigeria, he don see how our media fit dey display our country. Na serious matter!
Now, all these discussions wey don happen since Kleber don enter Nigeria no be small matter. Meeting don happen with Ministries and even National Parks. The plan na to organize Tourism Investment Summit across all regions so that diverse attractions fit show. Tourism no be one size fit all, different regions fit bring their unique things to the table.
Infrastructure matter still dey vex person; because without proper investment, tourism self no go fit thrive. Talks dey go on with big investors like World Trade Centre for anything wey go support tourism. Roberts also talk say media role no fit underplay; storytelling dey very important for tourism growth, so dem go need media to project our gist.
Na wetin we fit learn be say, we all need to come together – from government to private sector to media – make we push Nigeria tourism as the next big thing wey dey come. If we fit follow this path, e go surely turn as big like our Naija jollof. That one na sure banker!
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