No be lie o, Konga don land with better Valentine package wey dem dey call ‘Black Valentine: Special Love Series’. E no go be this wetin we dey use dey jolly with partner alone again, nah! This one dey target single people wey wan shine for the season jare. From February 1 to 16, dem go dey enjoy discounts wey reach 60% and same-day delivery for all those categories wey dey make sense like Home and Kitchen, Electronics, Beauty, and more.
As Konga Senior Vice President, Irfan Vayani talk am, ‘the story wey we dey use for Valentine must change, self-love dey important too’. Na him reason why dem dey push this Black Valentine campaign wey dey include everybody—from single, couples, to people wey just wan show themselves love.
Make I drop am for your side, na plenty young, urban people dey single for Naija now, and dem dey ball hard with their money. Na dem dey focus on wellness, personal style and how to improve their living space. Konga sabi wetin dey happen for society, so dem wan make sure say the campaign fit reach this new generation! E no just be about partner gifts anymore, but encouraging people to appreciate themselves and buy wetin go make their lives better.
Konga no just stop for discounts o! Dem follow am with serious marketing plans, including social media mad engagement, influencer partnerships, and digital ads wey go scatter ground. Na that one go make sense for their vast customer base. You fit dey sure say dem go reach everybody wey dey shop for Naija.
Na so we go dey see Valentine this year, no be just for romantic gestures but for self-investment. People fit buy gifts for themselves, upgrade their homes, or just enjoy life. As Irfan talk again, ‘Love get many sides, and the first relationship wey you suppose build na the one with yourself’. Na wetin dem dey promote, say make we shine for ourselves before we dey shine for others.
The Black Valentine campaign na big move for Konga to remind people say shopping no be just about buying things; e dey throw back to emotional connection, lifestyle expression, and the need for convenience. As everybody dey use digital means to shop these days, Konga dey leverage their tech for smooth shopping experience without wahala.
In conclusion, na this Black Valentine season wey dey come, Konga dey try to put self-love and personal growth for the front. E go beyond just sales; hin dey connect to wetin people really want this day. So, if you dey find where you fit celebrate this Valentine, make you know say Konga dey ready for you to show yourself say you matter. No be small tin o!
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