Eh, my people, make una gather here! You know say our Naija breweries don dey shine like diamond for dis 2025. According to the gist wey The PUNCH drop, dem report say major brewers for Naija don raked in a whopping N1.54 trillion from beer and non-alcoholic drinks in just nine months! You no go believe am o!
As e be, Nigerian Breweries Plc dey lead the pack as usual, coming out strong with N1.05 trillion net revenue! Last year, dem collect N710.87 billion o, see how dem don increase! Cost of sales na N631.23 billion, meaning dem still get gross profit of N415.15 billion. If we talk profit after tax, dem don land N85.51 billion, no be small wahala, because last year dem dey in loss of N149.50 billion. Wetin you wan call dis? We call am comeback!
International Breweries no wan carry last for dis matter. Dem don report N472.57 billion revenue, jump from N343.45 billion wey dem make same time last year. Profit after tax don also rise to N57.83 billion from dem previous loss of N112.81 billion. You fit see say dem dey sabi work the business well!
Na we sabi say Champion Breweries no dey play. Dem don record N21.44 billion revenue, up from N14.02 billion last year! Profit after tax been just N2.05 billion, but no mind am, every small win dey matter. E no easy for dis brewing sector as cost of sales dey climb small, but dem still dey manage am with better selling and distribution strategies!
Analysts don talk say these palavers show say Naija beer market dey resilient, e suppose benefit from loyalty wey consumers get for their brands. But wetin be this talk? People dey shift dem spending patterns, some dey reduce beer consumption. Na wetin we supposed pay attention to be dis, as breweries need to adjust dem strategies well well!
Omo, the CEO of Economic Associates, Ayo Teriba, don throw some serious talk wey dey important. He talk say strong sales numbers no always mean strong economic impact. He dey caution say if the sales increase na just for show, but dem no dey add value, e go no help our economy any, as GDP na about value creation, not just sales figures!
Wetin go happen next? We dey watch this space, my people. The way wey Naija breweries dey take step go determine how dem go fit satisfy the market! One thing we fit sure for sure, Naija go dey ginger dem with strong loyalty, as long as dem no wan give us small small prices!
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