Chai! My people, make I drop this hot gist for una. Wilson Chibututu, wey dey run beef for cultural market, don talk am clear say Africa need switch gear from ‘we get potential’ gists to ‘we dey serious for market’ matter before 2026 no go waka pass us.
No be small matter o! Chibututu, wey co-found Our Heritage Branding and Advertising Limited, yan say Africa no get wahala of cultural value but wahala of treating our culture like say na just for show. E dey vex say countries like France, Italy, and UAE don turn their culture into big money machine while we still dey gree come gree no wan organize our own culture gbum-gbum.
He throway example say, “See ehn, Africa na one of the richest cultural landscapes but we dey chop only small portion for global experience economy dish.” This guy sabi wetin e dey talk, as e don dey work on top major cultural festivals like Osun-Osogbo, TwinsFest, and Oronna Ilaro, wey don make waves for international front.
But make I clear you, those festivals wey dey attract foreign eyes, dem still dey struggle with structure and plan. Na so Chibututu dey reason am, sey countries wey get smaller history dey rake billions from their culture because dem sabi run business properly—packaging culture wey the whole world fit trust and pay for. Na structure and consistency be di koko!
He dey shout say we need make our corporate sector fit change mentality. For where tourism dey boom, na private companies like banks and airlines dey invest plenty for culture. Na dem dey bring the coin see as e dey enter this cultural matter.
Chibututu even yan about FlickFunds Africa, wey dem set up to protect our creators from those wey go wan exploit dem, so that dem fit enjoy the hustle wey dey come from di global appetite for our African stories. E get as e be! Na only those wey sabi packaging go fit collect the goodies wey dey for ground.
So, my guys, make we wake up for dis matter! E no go better if we still dey sleep on top our rich cultural heritage while dem dey chop our money for the other side? E don dey time to rebrand, refocus, and run the culture market like proper businessmen. Wetin you think, abeg?
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