As e be say Urban Decay dey shake table! Make una hear wetin dey happen. Di makeup brand don just bring new ambassador wey dey sing R&B, Mariah di Scientist, to help dem push dem latest Tube Job Mascara. Dis one no be small news o, because na first time dem dey enter TikTok Shop as L’Oréal Luxe division.
Di mascara dey sell for $25, and im dey available for five shades, wey dey packed with 89 percent serum wey go make your lashes shine like star. Dem don align dis one to catch di eye of Gen Z since dem don dey chook eye for Urban Decay since forever!
Yann Joffredo, di global president for U.S. brands, talk say, “Our brand una sabi well well don dey built on creativity wey allow all di beauty rebels shine.” He con add say dem wan shine more light on wetin di new generation dey find. If you enter TikTok Shop now, you go see as dem dey try enter market like hot cake!
Dis new move dey follow wetin dem do before when dem use adult-content influencer, Ari Kytsya, for di reformulated All Nighter makeup spray launch. Di campaign con follow di ‘blandemic’ wey don dey rise up for cosmetic world.
As Mariah dey yarn for di tube job launch, she don talk say she dey a big fan of Urban Decay since 10 years ago. “Na my sister wey introduce me to dis brand,” she talk. “She dey always dey do YouTube tutorial, and I dey knack her makeup things while I dey learn!” Na so dem dey build dem makeup knowledge from di ground up.
Mariah dey represent di fresh wave of talent wey dey come from Atlanta, joining di likes of Summer Walker. Recently, she even bagged her first number-one position on Billboard R&B Albums chart with her album, “Hearts Sold Separately.” Omo, dis girl dey shine small, small!
She talk about di skincare issues dey trend for Atlanta as dem dey shift from lash extensions to natural beauty. “Di Atlanta girls dey love to groom brow, lined lip with gloss, and dem dey go back to real lashes,” she explain. “I don try di Tube Job mascara, and e dey sweet on my bottom lashes.”
Urban Decay no wan slack as dem enter TikTok Shop. Other brands like L’Oréal Paris and Maybelline don fit sell millions for di platform, so dem sabi wetin dem dey do.
Finally, Yan Joffredo drop hints say plenty more Luxe brands go soon follow come join dem for di TikTok Shop, so make anybody wey wan buy makeup stay alert. Na serious gist this o! Anytime wey dem launch any brand, we go bring am come back for una.
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