Nigerian-owned direct-to-fan platform The Creative Reality Entertainment Art and Music (CREAM), wey Afrobeat legend D’banj found, don announce say selected recordings from Cinq Music catalog dey live for Nigerian fans. Di launch dey led by T.I.’s “Live Your Life,” featuring Rihanna. Fans go fit buy participating international music through USSD, including full-track downloads and caller ring-back tones at Nigerian price points.
D’banj, wey real name na Dapo Oyebanjo, explain say when receipt dey generated for here, di asset dey get value for here. He talk say a stream na data point, but a sale na receipt, and CREAM dey owned here, priced here and dey pay here. He add say di mission na to create direct access between artists and fans, with super fan engagement like never before.
Di initial offering draw from recordings licensed through Cinq Music Group. CREAM describe di launch as milestone for di sale of internationally recognised repertoire through indigenously owned Nigerian platform, with fans purchasing directly through locally accessible channels. Di idea simple: Nigerian fans can buy music, di price dey set for local market, and di transaction dey recorded through Nigerian-owned platform.
Unlike stream wey dem usually report as consumption metric, completed purchase dey generate transaction receipt. CREAM talk say those records can support clearer evidence of local demand and inform future commercial decisions by participating rights holders.
CREAM no be just digital storefront. Di direct-to-fan model connect creatives and their audiences through discovery, distribution, monetization, fan participation, rewards and gaming. Di Cinq Music launch expand di international repertoire available within that model while keeping di relationship with fans central to di experience.
Di company see di Nigeria launch as foundation for further market development inside Africa, subject to rights, commercial arrangements and local infrastructure. Details of additional participating recordings and territories go dey announced as dem confirm am.
