PepsiCo don secure new 11-year deal with Taco Bell, just days after KFC comot from Pepsi con switch to Coke for di United States. CNBC report say di renewal land shortly after di KFC change, while Business Insider Africa put di Taco Bell contract at 11 years.
Di KFC switch na big talking point for di drinks market. Fortune, for one report, describe am as di moment Pepsi finally lose KFC after e don fall behind for di long-running cola wars. Even so, di Taco Bell agreement show say Pepsi still hold strong position for di restaurant side of di business.
Meanwhile, Pepsi carry new taste enter market. Di company launch Pepsi Vanilla & Cream nationwide on Monday, October 19, and e go dey available only for limited time. Di drink dey for regular version and for Pepsi Zero Sugar Vanilla & Cream, wey no get sugar or calories. Dem dey sell am for 12-pack cans and 20-ounce bottles.
Gustavo Reyna, vice president of marketing at Pepsi, talk say di brand dey always find way to make cola more exciting. “Pepsi has always known how to make great-tasting cola even more exciting, and our newest flavors are the latest example,” na wetin e talk for news release. E add say di Vanilla & Cream mix bring rich vanilla and smooth cream flavour to di Pepsi taste, and e feel nostalgic, new and delicious at di same time.
Pepsi no be stranger to flavoured cola. Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry don become familiar names, while Pepsi Wild Cherry & Cream and im Zero Sugar version add anoda twist to di line. Di company also talk say during holidays, three out of four consumers dey ready to try new drinks.
For outside di United States, Pepsi dey run promotion for Singapore with 7-Eleven and K-pop group IVE. From 21 October to 17 November 2026, anybody wey buy two 500ml bottles of Pepsi or Pepsi Zero Sugar for one receipt go collect one pack of three random photocards. Seven designs dey to collect: one group shot and one solo card for each of di six IVE members. Di promotion dey only for selected 7-Eleven stores and e go last as long as stock dey.
