Borussia Dortmund turn Times Square inside New York City to live street soccer arena on Saturday.
Di Times Square Cup stand for di first time under di new BVB World Street Series wey CSTS present. Na same series don already make fans happy for Los Angeles and Tokyo.
Hundreds of young players, football people, content creators, community representatives and spectators gather for one full day to celebrate football and BVB. From morning reach evening, temporary arena with two small pitches shine black and yellow for Broadway between 43rd Street and 44th Street.
More than 300 youth players from New York and New Jersey, age 8 to 18, play for BVB Youth Cup in fast four-against-four matches. Dis one give dem chance to play football for one of di most famous stages for di world.
Before di prize giving and cup handover, Berliner Philharmoniker perform with 100-member choir of New Jersey Youth Chorus. Dem present Triumphmarsch by Giuseppe Verdi, di song wey dem dey play when BVB professionals enter SIGNAL IDUNA PARK. So one popular Dortmund tradition reach New York City.
After di youth competition, Women’s Cup and SSUSA Open Cup follow. BVB legend Patrick Owomoyela lead one team wey get artists, athletes, influencers and other personalities. Among dem na Calle y Poché, Mark Ambor, Stephen Farrelly, Leah Lamarr, iTekkers and Sidney Rivera.
Di day close with special one-against-one tournament for Top Baller format, where some of di most promising young players for di region show dia skill.
BVB World Street Series show how football can turn public space into place of community and shared opportunity. As Street Soccer USA and BVB put young people for center on Saturday, dem give players and fans platform to feel di connecting power of sport and Borussia Dortmund.
Di event also be part of Dortmund plan to grow abroad and increase presence. For 2024, Borussia Dortmund open office for New York. For 2025, di black-yellow logo show big for Times Square during di Club World Cup. BVB professionals also travel regularly to USA and Asia. Next summer e fit even go Australia. Managing Director Carsten Cramer recently visit Brisbane to check marketing opportunities.
Dortmund US Managing Director Marc Lingenhoff talk say: ‘With di Times Square Cup we dey create authentic connection to our club. Event of dis size give us chance to bring our whole BVB network together, from local fan clubs to BVB youth academies and partners, reach special guests like Berliner Philharmoniker. Na dis kind interaction we want make people experience for more US cities.’
Lingenhoff add say: ‘We dey roll out dis format for more locations for USA, so we go connect more fans, families and partners with black-yellow passion.’
