Apple don set date for next iPhone launch event, but di main gist na di foldable iPhone wey dey expected to show face. Dis one go be di first launch under new CEO John Ternus, according to reports. IDC Research Director Ramon Llamas yarn with Josh Lipton for Market Domination about wetin to expect.
Price-wise, Ramon talk say di foldable iPhone go cost ‘just above $2,000.’ E compare am to premium foldable phones from Samsung and Google, noting say these devices no be cheap at all. ‘For di price of one, you fit buy two regular flagship phones,’ e explain. So e dey clear say dis product no go be for everybody pocket.
But e no be only price wey dey limit market. Ramon talk say surveys show say only small minority of people dey interested for foldable phones, even among Apple loyalists. E no expect di foldable to account for more than 3% to 5% of Apple total install base. And e go take time to reach dat level. Wetin still unknown be how di roll out go look, and wetin go be di difference between Gen1 and Gen2 device.
Ramon hint say Apple get pattern: di first device dey usually just to enter market, but di second and third versions go bring big improvements. So di foldable go likely start as low volume but high margin product.
Who be di target customer? E no be everybody. Many people prefer di traditional slab form factor. But Ramon identify three groups: power users wey dey always for phone, content creators wey need big screen for multitask, and Apple diehard loyalists wey want first to own new product. For now, e expect am to be low volume seller, but e go definitely turn head.
