**Lagos, Nigeria** – Na today, we go gist about Nigerian rapper Zlatan Ibile as he don spill some tea during interview wey him do with Adesope. This guy don talk say e no go invest for up-and-coming artistes because the music industry be like game of chance (and we sabi say many of dem dey lose). Zlatan no wan gatz those early morning fears and anxiety wey gbe him when e just dey start; him prefer to put him cash for better properties wey go bring steady returns.
For the Adesope Live show, Zlatan yarn say, “I go rather buy house than put money for these artistes wey I no sure say dem go succeed or not.” Imagine say you fork out your hard-earned cash on top person music, and dem no blow? Abeg, no be that kind wahala wey make sense (who go like that kind headache?).
But no be say him no dey support young talents, oo. Zlatan gree say e dey open for collaborations, just like how e receive help when him dey rise. E dey remember those times wey person lend am hand, and now e dey plan to return the favour (na true paddy wey go always dey check im back). But when e come to buxom financial investment on rising stars? Na big no! Him gree say e dey look for stability – and we all know wetin go happen if things turn dey shaky.
Besides, e don even talk say artists go need therapists wey go fit help dem manage pressure. Zlatan don drop this wisdom shey you sabi?? “If you get brother or sister wey dey try make am as artist, make una no just dey save for promo and marketing; una fit dey keep small money for therapist too, cos this music life fit plenty well, lol!”
Na true talk as we sabi say pressure dey hide for this entertainment industry like thief for midnight. E don even launch small mentorship initiative where e go dey follow five up-and-coming artistes dey work for studio, them go chop lunch together, and go dey do some shopping, too. Na wah o!
We all know say Zlatan na the don behind hit songs like “Zanku,” “Bolanle,” and “Lagos Anthem,” and e don do collaborations with big names like Burna Boy, Naira Marley, and Davido. So, as him dey make plans and dey hold back from investing in rising musicians, wetin you go do? Abeg, na serious matter to talk about here, o!
So, my padi, make we dey watch how this entertainer go navigate e own brand and also how e fit manage this new business approach. E no easy out here, but na so life be – we go just dey hustle and dey pray make we dey find the right balance. Who go fit say dem no like money after all?
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