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Zimbabwe Tourism Minister appoints APO Group’s Beatrice Tonhodzayi to the Board of the Zimbabwe Tourism Authority



 APO Group www APO opa com the leading pan African press release distribution and communications consulting service is pleased to announce that its account manager Beatrice Tonhodzayi has been appointed to the Board of the Authority Zimbabwe Tourism Authority ZTA https ZimbabweTourism net Beatrice was appointed to the ZTA Board by the Zimbabwean Minister for the Environment Climate Tourism and Hospitality hellip
Zimbabwe Tourism Minister appoints APO Group’s Beatrice Tonhodzayi to the Board of the Zimbabwe Tourism Authority

NNN: APO Group (, the leading pan-African press release distribution and communications consulting service, is pleased to announce that its account manager, Beatrice Tonhodzayi, has been appointed to the Board of the Authority. Zimbabwe Tourism Authority (ZTA) (

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Beatrice was appointed to the ZTA Board by the Zimbabwean Minister for the Environment, Climate, Tourism and Hospitality Industry, the Honorable Nqobizitha Mangaliso Ndlovu, due to her vast experience and knowledge of the African media landscape.

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While continuing to work full-time at APO Group, Beatrice, as part of her role, will provide guidance and strategic direction to the ZTA executive team. Her experience in media relations will enable ZTA to build on Zimbabwe’s reputation as a tourist destination, attracting positive international coverage and driving economic growth.

Other members of the ZTA Board are Precious Munzara, a professor at the Zimbabwe Midlands State University, and Ray Mawerera, a marketing and public relations expert and former president of the Zimbabwe Institute of Public Relations.

ZTA is responsible for tourism promotion, planning and development, research and enforcement, and services. Its overall objective is to promote the growth and sustainable development of tourism in Zimbabwe through market research, product development, investment promotion and destination marketing.

Beatrice brings a wealth of experience to the Board, and her appointment demonstrates the value of media relations in promoting tourism.

Beatrice has an MBA from Zimbabwe’s Midlands State University and a Bachelor of Arts in Media Studies from the Open University of Zimbabwe, as well as Diplomas in Public Relations and Marketing.

He has worked in media and communications for many years in a number of disciplines, including print and broadcast journalism, public relations, corporate communications, corporate social responsibility, stakeholder relationship management, and HIV and AIDS advocacy. gender.

For five years prior to joining APO Group, Beatrice was Director of Public Relations and Corporate Communications for Zimpapers Group, Zimbabwe’s largest media company.

She has also worked extensively in newspapers and radio, starting as a reporter at The Herald and then becoming Head of News and Current Affairs at Star FM between 2012 and 2016. She has produced and presented radio shows on various topics, including Health and Gender.

Beatrice has also worked in the NGO sector, providing HIV programming and training to the media in southern Africa while working at the Southern African HIV and AIDS Information Dissemination Service (SAfAIDS ).

Over the past year, Beatrice has worked across some of APO Group’s largest PR accounts, including Liquid Intelligent Technologies, Rugby Africa and the Paradigm Initiative, providing dedicated support to these prominent and diverse organizations looking to establish and develop their pan-African operations. .

APO Group’s model for African public relations is unique in the industry. Like Beatrice, all APO Group Account Managers operate ‘on the ground’ in their home countries, providing local knowledge and experience and building deep relationships with the local media. In the case of Zimbabwe, this has resulted in Beatrice being asked to provide advice at the highest level of government, demonstrating the level of talent that she works for APO Group across Africa.

APO Group has always been committed to the African hotel and tourism industry, which it sees as crucial in helping drive investment across the continent. His industry clients include Radisson, Marriott and SA Tourism in South Africa, while APO Group founder and chairman Nicolas Pompigne-Mognard ( sits on the Africa Hotel Investment Forum Advisory Board. (AHIF).

“Over the last year that I have worked with APO Group, I have enjoyed the opportunity to build better relationships with the African media, both in Zimbabwe and beyond,” said Beatrice Tonhodzayi. “I am very excited to be able to contribute some of that experience to support tourism in my home country. The Zimbabwe Tourism Authority is doing a fantastic job of positioning Zimbabwe as a leading tourist destination in Africa, and it’s wonderful to be part of that mission.”

“We were looking for a dynamic board of directors, with a diverse set of skills that could help us package this beautiful tourist destination called Zimbabwe in a way that would encourage people, both local and foreign, to visit and explore our country. Beatrice’s fantastic pan-African media experience will help us use multiple media platforms, including digital media, and we hope that she will enable the Zimbabwe Tourism Authority to achieve all of its PR goals,” said Nqobizitha Mangaliso Ndlovu, Minister for the Environment. , Climate, Tourism and Zimbabwe Tourism. hospitality industry.

“At APO Group, we are all extremely proud that Beatrice has been recognized by her country’s government as a leading expert in her field,” said Nicolas Pompigne-Mognard, founder and chairman of APO Group. “She is extremely passionate about Zimbabwe, and that has been reflected in the work she has done for APO Group. Her appointment to the Zimbabwe Tourism Authority demonstrates the value of her experience and knowledge, and I am confident that she will be highly successful in this role.”

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