3 According to him, the company which began operations in 2012 has recorded tremendous success and transformed the Nigerian advertising landscape.
4 He said that the agency’s had remained consistent in delivering world-class marketing campaigns while promoting premium brand experiences through its investment in young talents.
5 Babaeko said that beyond Nigeria, X3M Ideas had grown into a Pan-African agency.
7 “By January 2022, the expansion project had reached Nairobi, Kenya and Congo Brazzaville,” he said.
8 He added that by ploughing further into the middle-east market in Dubai, the 10-year-old agency has set the tone for the journey into the next decade.
9 Babaeko said that the agency’s in the past 10 years of operations had remarkably transformed Nigerian brands into international businesses.
10 He noted that due to digital disruption, the business of advertising had become more complex.
11 He, however, said that rather than focus on the challenges of consumer markets where the company operated, it saw more opportunities for growth beyond select countries in Africa.
12 “Dubai is a choice destination for businesses in Africa.
13 “Wherever we see a need for innovative solutions for strategic communications, we go there and help businesses find their ‘X-factor’ and deliver quality service,’’ he said.
16 The agency has a diverse portfolio of clients including Multichoice Nigeria, Globacom Nigeria, FrieslandCampina, WAMCO, Pernod Ricard Nigeria, Quidax, Abeg, Flutterwave, Otusca Nigeria, and the Lacasera Company, among others.