World Rugby Launches ‘One World Sport for All’ 2021-25 Strategic Plan to Guide Long-Term Growth



World Rugby Launches ‘One World Sport for All’ 2021-25 Strategic Plan to Guide Long-Term Growth

Plan to guide the long-term response to the COVID-19 pandemic; It is underpinned by a focus on the evolution of the game, with the advancement of player well-being at heart; The strategy, which includes clear game-changing goals, centers on improving the competition portfolio, increasing participation and increasing engagement, inclusion and diversity.

SEE THE 2021-25 GLOBAL RUGBY STRATEGIC PLAN >> https://bit.ly/3dHaWQo

World Rugby (www.World.Rugby) has launched ‘Global Sport for All – True to its Values‘, a new strategic plan for the advancement and growth of the sport through 2025.

While recognizing the challenges society and sport face in the wake of the COVID-19 pandemic, the plan sets out World Rugby’s long-term mission to support and improve the game. It builds on a solid foundation. , with 9.6 million people playing the sport globally and the global fan base growing by two-thirds in established rugby markets and doubling in emerging markets over the past decade to over 405 million.

The strategy aims to welcome existing and new participants beyond the pandemic to unite the rugby family and strengthen and develop the sport by striving to make it as safe, enjoyable, attractive and accessible as possible at all levels. It focuses on four key areas that are critical to the future prosperity of sport: competition, participation, engagement and the game itself. For each of them, World Rugby has set itself a series of revolutionary goals that reflect its ambition and values.


Player well-being transcends everything World Rugby does and remains the number one priority. Throughout the life of the strategic plan, World Rugby will conduct an open discussion with the rugby family and independent experts to continuously advance the well-being of players guided by developments in research, science and development. technology. He will continue to conduct targeted research to inform and advance injury prevention and mental well-being and lead review and trials of the law focused on player well-being to further protect players at all levels. Game.

At the same time, World Rugby will work with the global rugby family to evolve the game so that it is engaging and relevant to a new generation of participants. This will include exploring ways to supercharge the Seven, improve community play and further develop the contactless offering for emerging countries, where shorter formats such as Touch and Tag are attracting new entrants to the sport. Recent Nielsen data shows that in some countries two-thirds of new rugby fans are introduced through non-traditional formats.

In implementing this plan, World Rugby intends to further exploit the depth and range of expertise in the sport and beyond, drawing on the growing number of players, player representatives and d ‘coaches on World Rugby committees. Likewise, its fan panel, which launched in 2020, and extensive research will be used to inform planning and ensure fans stay at the forefront of decision-making.


Building on the successful launch of the international women’s competition WXV and the planned support for professional rugby franchises in the Pacific Islands, the plan aims to advance and unify the international men’s fifteen and seven-a-side calendars to build a more sport. strong and more aligned for all. In partnership with rugby stakeholders, World Rugby will facilitate discussions and seek to develop a more compelling competition structure and unified approach to testing rugby in the July and November windows.

With player well-being at the heart of considerations, World Rugby is reviewing the role and portfolio of its competitions with the aim of increasing global competitiveness and diversifying revenues from the sport. Game-changing goals include launching new men’s and women’s competitions in emerging countries by 2022 to boost opportunities for high performance competition, as well as a revamped rugby sevens ecosystem.


As the sport looks beyond the Covid-19 pandemic, a key objective for grassroots and elite rugby is to facilitate the return of players, officials, volunteers and fans to the game in a safe and secure manner. secure in all regions of the world. To mitigate the impact on grassroots football and expand global development, World Rugby will work in partnership with regions and unions to retain players, with particular emphasis on parallel play, capacity building and capacity building.

The plan also reflects World Rugby’s commitment to the success of women in rugby – the greatest opportunity to grow the sport.

Midway through the 2017-25 Women’s Development Plan, World Rugby will build on the progress already made in all areas, from leadership to competition, grassroots to business, and will extend the success of the “ Try and Stop Us ”. campaign to further increase the number of women involved in sport.

World Rugby will also launch a new plan to accelerate diversity and inclusion at all levels of the game, in line with the recommendations of the organization’s extensive governance review.


To promote and increase engagement in a market where competition for attention continues to grow, World Rugby will facilitate knowledge sharing, as well as the production of information and materials, such as marketing toolkits. and communication, for regional associations and unions. A 10% increase in the number of subscribers and fans worldwide by 2025 is targeted. World Rugby is also committed to further improving the way it works with stakeholders in the rugby family by introducing a new State of the Union survey to gather feedback and better understand the needs of its partners.

World Rugby’s business, broadcast and content strategy will be focused on increasing the rugby audience across the globe, providing compelling and relevant content to fans and developing new and increased revenue for reinvestment in the game. This will include optimizing digital platforms, building interest and engagement between events, and maximizing the understanding and value of audience data.


World Rugby’s values ​​are inherent in everything it does, and diversity, inclusion, sustainability and good governance are at the heart of the 2021-25 Strategic Plan. It will see the implementation of measures that build on the transformational reforms carried out in 2015 and the recommendations of the independent working group on governance, as well as the publication of a sustainability charter.

World Rugby President Sir Bill Beaumont said: “The ambitious 2021-25 Strategic Plan recognizes current challenges and sets out a long-term roadmap to support and develop rugby worldwide. He will focus and guide us as we work to make sure the game is as enjoyable, accessible, engaging and safe as possible, with player well-being remaining our number one priority.

“It’s not just a plan for World Rugby, it’s a plan for the whole rugby family that has taken into account the contributions of the entire rugby community, unions and regions to partners and stakeholders. Everyone has a role to play, whether they are a player, parent, fan, volunteer, coach or administrator, and we look forward to moving the sport forward together.

World Rugby Vice President Bernard Laporte added: “This is an important moment for World Rugby and the sport – a clear and ambitious plan that will protect and promote the growth of sport around the world, beyond its own. traditional nations. Now more than ever, the game needs unity, vision and leadership, which reflects our ambitions as we seek to support our unions through the most difficult time in the history of sport and the society.

World Rugby CEO Alan Gilpin added: “In these uncertain and difficult times, charting a course for the sport has never been more important. This new 2021-25 Strategic Plan provides a framework for the continued development and expansion of rugby as we strive to continue our journey to become a global sport for all.

“As an organization, sport and family, this plan will guide how we approach the three Cs of Covid, the timeline and concussions, and will lay the groundwork for a safer, stronger and more sustainable game for all. . We will focus on improving player well-being and international competitiveness, increasing participation, increasing revenue and deepening fan engagement. “

“To implement this plan, we will work in full partnership with our unions, regional associations and partners and seek to harness the expertise of the rugby family and beyond, as well as listen to our fans. We will further improve our governance and decision-making structures and, above all, our strong values, which we know to be at the heart of our sport’s appeal, will remain at the heart of everything we do.

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