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Walt Disney Corporation, WILDLIFEDIRECT, US Department of State and US Agency for International Development Join Forces to Develop and Launch National Geographic Kids Educational Entertainment Program in Africa

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Walt Disney Corporation, WILDLIFEDIRECT, US Department of State and US Agency for International Development Join Forces to Develop and Launch National Geographic Kids Educational Entertainment Program in Africa

This initiative will bring children from across the continent into the conversation

NAIROBI, Kenya, November 17, 2021 / APO Group / –

The collaboration will produce a local television series, National Geographic Kids Africa in 2022; Kenya-based WildlifeDirect will serve as a production partner and lead the outreach program on the ground; The program aims to motivate lasting and impactful behavior change among young viewers and communities in Africa, inspiring the next generation of conservation leaders to take care of the natural world and providing them with the knowledge and skills to do so. understand, conserve and protect it; The program aims to support the growth and expansion of Africa’s vital creative sector.

At a launch in Nairobi, Kenya today, the United States Department of State, the United States Agency for International Development (USAID) and The Walt Disney Company announced that together they will develop and implement educational entertainment and awareness programs in East Africa, in collaboration with local implementing partner WildlifeDirect.

This collaboration will see the creation, development and distribution of an evidence-based entertainment and engagement program for children, National Geographic Kids Africa, which focuses on the development of local content regarding the environment, conservation and topics. partners who are important to children and their communities. The project aims to inspire and promote behavior change among its audiences to protect the world they live in by generating a deeper understanding of the natural environment.

The company includes a 26-part television series that will be filmed primarily in East Africa, but with additional filming in West and Southern Africa. The series will be produced by The Walt Disney Company in association with Kenya-based WildlifeDirect, which will collaborate on research and creative approaches. National Geographic Kids Africa will be broadcast across the continent on National Geographic Wild and Disney Channel, and will expand on engaging digital platforms that further explore biodiversity, wildlife and the natural world, as well as the threats and challenges faced.

Further expanding the reach of the National Geographic Kids Africa initiative, a community outreach project will be launched by implementing partner WildlifeDirect across East Africa, with the aim of encouraging learners from 200 schools to have a lasting impact on the conservation of landscapes rich in species. By investing in knowledge and skills, through tools such as conservation centers, educational resources, tailored educator training and more, the outreach program aims to develop a passionate community of fascinated and young explorers. eager to protect their continent and their world.

The program will be produced entirely in Africa, by African storytellers, with a commitment to showcase the stories, leadership and expertise of environmentalists and communities from across the continent.

The US Department of State, US embassies and local partners in Africa will strengthen this initiative through multiple academic, cultural and professional exchanges. The Department’s Office of Educational and Cultural Affairs people-to-people exchange programs will support professional development and skills sharing across sectors, including conservation, creative industries, tourism and sustainable practices. Exchange programs create lasting bonds and will draw attention to conservation and the importance of protecting the natural world. The Department’s Office of Oceans, International Environmental and Scientific Affairs will continue to lead diplomatic efforts to expand and strengthen policies and programs for nature conservation and protection.

Christine Service, Managing Director of The Walt Disney Company Africa, adds: “For more than 133 years, National Geographic’s primary mission has been to ignite the explorer in everyone through factual and empowering tales from scientists, explorers , photographers and filmmakers. This initiative will bring children across the continent to participate in the conversation and in doing so, energize the next generation of conservationists through this innovative and engaging program.

WildlifeDirect CEO Dr. Paula Kahumbu says, “We are deeply touched and proud to work with some of the world’s greatest institutions, the US Department of State, USAID, Disney and National Geographic, to transform the results of conservation in Africa by inspiring people in Africa and around the world through the authentic voices of young African heroes. This series is a first in many ways, especially the unique partnership, but also because of the awareness-raising efforts that will have a positive impact on nature throughout the region ”.

In addition to amplifying local voices around conservation, the National Geographic Kids Africa initiative supports important policy goals to address the twin crisis of climate change and biodiversity loss. US climate and conservation diplomacy aspires to achieve economic growth, energy security, and a healthy planet. The loss of nature and the loss of nature’s important gifts to humans affects everyone, and bold action to deal with these twin crises is more urgent than ever.

By engaging the next generation, National Geographic Kids Africa is a vital part of this effort. The series will tell the story of forward-thinking climate and conservation actions in an inspiring way that showcases child labor across the continent and inspires other Africans to make a difference in their own way.

According to Matthew Lussenhop, Acting Assistant Secretary, Office of Educational and Cultural Affairs, US Department of State: “A key part of our mission is to address the environmental, social, political and economic challenges we all face. We look forward to strengthening this important initiative with people-to-people exchanges to inspire and connect the next generation of conservationists, filmmakers and leaders in Africa who will create lasting change to protect their natural environment. This partnership represents an innovative way to solve some of the most pressing problems of our time. ”

USAID’s conservation programs play a vital role in ensuring that the world’s most vulnerable people can ensure their health and well-being while managing and conserving their natural resources. Through partnerships with governments, communities, and the private sector in 60 countries, USAID works to conserve natural systems and improve the lives of people who depend on them. These conservation activities also reduce greenhouse gas emissions and increase carbon storage. USAID’s nature-based solutions strengthen the resilience of people, priority ecosystems, and economies to climate change.

According to Karl Fickenscher, Acting Deputy Administrator of the Office for Development, Democracy and Innovation (DDI), USAID: “National Geographic Kids Africa embodies USAID’s new vision for global development that combines collaboration with our colleagues. from the US Department of State, our private sector partner, The Walt Disney Company, and our local Kenyan partner WildlifeDirect. We could not be more proud to be by their side, and perhaps more importantly, the students, young environmentalists and children of communities across Africa, who will work to protect and conserve the world that they are. surrounds, now and in the future. “

In addition to partnering with African filmmakers to tell African stories on conservation and environmental themes to reach African and global audiences, National Geographic Kids Africa will advance The long-standing commitment of The Walt Disney Company for environmental stewardship, dating back to its founding over 90 years ago. since. Walt Disney himself has said that “conservation is not just a few people’s business. This is a question that concerns us all. National Geographic Kids Africa is another way The Walt Disney Company is focused on protecting the planet.

Currently in pre-production, the National Geographic Kids Africa program is slated to roll out mid to late 2022 across Africa. https://bit.ly/3clVkA5

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