Africa

Visit Rwanda and RwandAir join the Basketball Africa League as official partners

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Visit Rwanda has appointed a founding and host partner; RwandAir becomes official airline for the inaugural season of the League ; BAL‘s inaugural season will take place May 16-30 at the Kigali Arena in Rwanda.

The Basketball Africa League (BAL) and the Rwanda Development Board (RDB) today announced a multi-year partnership that makes “Visit Rwanda ” – the country’s marketing and tourism initiative – a founding partner and host of the season inaugural of the BAL which will take place from May 16 to 30 in Kigali.

The partnership will showcase Rwanda as a world-class tourism and investment destination and spotlight the growing sports industry in Africa . The matches will be played at the Kigali Arena and the Kigali Convention Center will serve as a training center for the 12 BAL teams. Visit Rwanda will be featured on BAL team uniforms, and BAL and RDB will collaborate on youth development and social responsibility initiatives in Kigali during the season.

In addition, RwandAir, the country’s national airline, will be the league’s official airline for the inaugural season and has facilitated travel to and from Kigali for some teams and BAL staff. RwandAir operates one of the youngest state-of-the-art fleets from its hub in Kigali. Earlier this year, RwandAir became the first African airline to vaccinate all staff and crew against COVID-19.

“As we move to build awareness of our league and make basketball history, teaming up with RDB and RwandAir reflects our belief that sport, and basketball in particular, can be an engine of economic growth. for the continent ”, declared the president of the BAL, Amadou Gallo Fall. “Rwanda is leading the way in tourism in Africa, and this partnership will showcase an African continent that is creative, dynamic and ready to tell its story.”

“We are delighted to partner with BAL as it gives us an invaluable opportunity to showcase the wonders of Rwanda,” said Clare Akamanzi, CEO of the Rwanda Development Board. “As a founding partner and host, we will reach millions of basketball fans around the world and promote Rwanda’s natural beauty, budding sports tourism and an environment conducive to investment and business. Hosting BAL in Rwanda is also a testament to Rwanda’s successful management of the COVID-19 pandemic, and we are happy to welcome all players and visitors to Rwanda for a safe and transparent experience.

“As Rwanda’s national carrier, we are honored to be BAL’s official airline partner,” said Yvonne Manzi Makolo, CEO of RwandAir. “We are delighted to play such a crucial role in uniting teams across Africa for the inaugural season. In addition to vaccinating all RwandAir employees, we have implemented rigorous health and safety protocols on board and at the airport. These measures mean that players and staff will enjoy the highest level of comfort and peace of mind while traveling to and from Kigali.

Twelve teams from across the continent will compete in the inaugural BAL season. The Kigali Arena will host all 26 matches of the competition, with the first BAL finals taking place on Sunday, May 30.

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