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UNWTO advocates promotion of gastronomy tourism to boost cultural content

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  The United Nations Tourism Organization UNWTO has called for the promotion of gastronomy tourism to boost African cultural content Sandra Carvao UNWTO Director of Tourism Market Intelligence and Competitiveness made this known during a three day UNWTO Global Conference in Lagos on Monday Gastronomy tourism is a type of tourism associated with the acquaintance with the national and local culinary traditions of the world and with the tasting of local cuisine The theme of the event is Linking tourism culture and creative industries paths to recovery and inclusive development He said that promoting gastronomy in Africa would strengthen the culinary identity and local products Carvao said that it was necessary to promote competitiveness in the value chain innovation and management of the sector to boost gastronomy tourism in Africa He said it was also essential to improve the scenery atmosphere and hospitality for food tourists Africans need to encourage the creation and development of products and experiences associated with the indigenous potential of the destination They must be innovative differential and varied to attract the gastronomic tourist and help position the territory as a gastronomic destination It is also necessary for those in the sector to define and adopt a plan to promote and support the marketing of gastronomic tourism with the participation of all agents he said Carvao said it was also important to maximize the power of technology as a key driver for the development of gastronomy tourism The Nigerian News Agency reports that the event was attended from within and outside the country edited Source Credit NAN
UNWTO advocates promotion of gastronomy tourism to boost cultural content

United Nations Tourism Organization

The United Nations Tourism Organization (UNWTO) has called for the promotion of gastronomy tourism to boost African cultural content.

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Sandra Carvao

Sandra Carvao, UNWTO Director of Tourism, Market Intelligence and Competitiveness, made this known during a three-day UNWTO Global Conference in Lagos on Monday.

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Gastronomy tourism is a type of tourism associated with the acquaintance with the national and local culinary traditions of the world and with the tasting of local cuisine.

latest nigerian news

The theme of the event is: “Linking tourism, culture and creative industries: paths to recovery and inclusive development”.

He said that promoting gastronomy in Africa would strengthen the culinary identity and local products.

Carvao said that it was necessary to promote competitiveness in the value chain, innovation and management of the sector to boost gastronomy tourism in Africa.

He said it was also essential to improve the scenery, atmosphere and hospitality for food tourists.

“Africans need to encourage the creation and development of products and experiences associated with the indigenous potential of the destination.

“They must be innovative, differential and varied to attract the gastronomic tourist and help position the territory as a gastronomic destination.

“It is also necessary for those in the sector to define and adopt a plan to promote and support the marketing of gastronomic tourism with the participation of all agents,” he said.

Carvao said it was also important to maximize the power of technology as a key driver for the development of gastronomy tourism.

News Agency

The Nigerian News Agency reports that the event was attended from within and outside the country.

edited

Source Credit

Source Credit: NAN

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