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The NBA launches a reimagined app: the all-in-one destination for NBA fans of all teams

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  New NBA App www NBA com to provide wall to wall content from every game with personalized experiences social style vertical video behind the scenes access to players and teams and more powered by Microsoft NBA app to go beyond coverage of NBA games with new and existing original shows live basketball from leagues around the world and content from partners and influencers New Global Membership Program NBA ID Offers Special Access To League Perks NBA League Pass and NBA TV Bundle Available at New Low Price The NBA today announced the launch of the reimagined global NBA App the all in one destination for NBA fans of all teams Featuring all new customization features the NBA app will provide wall to wall content from every NBA game and feature vertical social style video unprecedented behind the scenes access to players and teams new and existing shows and series and access to the NBA vault for free The NBA app a product of NBA Digital the league s joint venture with Turner Sports is free to download Additionally the NBA has launched NBA ID the league s new global membership program that offers fans benefits and rewards from the league teams and their partners NBA ID which is free to join will link fan experiences through existing products like NBA League Pass and NBA Pick Em Throughout the season NBA ID members will have access to new original content and fan favorites from the NBA vault In addition there will be enhanced member only experiences from NBA partners ticket promotions prizes through predictive fantasy games and NBA Pick Em sweepstakes voting campaigns and other rewards The NBA app is powered by the NBA s new integrated digital platform which was created in partnership with Microsoft the official cloud and AI partner of the NBA The NBA app now features a sleek new design and a one of a kind for you experience with content recommendations based on fan preferences and personalization powered by Microsoft Azure and Azure AI Within the app s For You page fans can access a vertical scrolling social media like video experience featuring real time highlights from every NBA game in progress The league s direct to consumer subscription offerings NBA League Pass and NBA TV will be integrated into the NBA app giving fans the ability to watch live games and recaps and check scores stats and standings all on the go One place For NBA League Pass subscribers live streams will feature higher video quality lower streaming latency and a seamless user experience for consuming live NBA content NBA League Pass returns this season with a new package and at the lowest price ever For a limited time the Standard Package is now available for 14 99 per month 99 99 for full season and the Premium Package for 19 99 per month 129 99 for full season Subscribers will automatically receive NBA TV s direct to consumer offer as part of the new package The launch of our new NBA app and digital platform is an important milestone as we continue to build and strengthen our direct to consumer offerings said Chris Benyarko NBA executive vice president direct to consumer We are thrilled to offer a reimagined product that will enhance and personalize the way NBA fans interact with the league on a daily basis NBA App content highlights include Live programming and social style content Gameday Experience Fans will be immersed in game day content throughout the day and for the first time gain live access to broadcasts of all the NBA press before and after the game conferences and media days of all major events Additionally NBA ID members will have access to team pregame shows for NBA League Pass games Lifestyle Social style content series that discusses lifestyle culture fashion music and more in game and off the court including NBA Kicks NBA Fits Jersey Drop Ride Along Celebrity Row and NBA Ink among others CrunchTime A free weekly show that takes fans into the crucial moments of each game and provides real time updates and analysis produced by NBA TV and hosted by Jared Greenberg NBABet stream A weekly broadcast produced by NBA TV featuring betting expert Tim Doyle and a selection of top contributors to deliver the latest betting information during live game coverage Live NBA League Pass Programming In addition to 24 7 NBA TV programming and live out of market games NBA League Pass subscribers will have access to expanded options for personalized viewing through a wide variety of alternate streams including additional camera angles betting focused streams influencer driven options and analytics and in language streams with commentary in three languages Spanish Portuguese and Korean NBA HooperVision returns for its second season with former NBA players and hosts Nate Robinson and Quentin Richardson External Content Contributors Full Access Directly from Teams Behind the scenes storytelling from teams digital and social channels Partner Content Content produced by popular basketball and leading sports creators including Turner Sports featuring content from Inside the NBA hosts Grant Hill and Greg Anthony as well as FanDuel DraftKings Action Network Bleacher Report and more Influencers Content created by influencers from popular creators including Ben Taylor Jesser Kris London Lethal Shooter Devin Williams Tristan Jass and others from Thinking Basketball focused on NBA fashion lifestyle and culture both on and off the field Exclusive Original Programming Gold Blooded A new seven episode docuseries that tells the story of the Golden State Warriors journey to the 2022 NBA championship Narrated by Andre Iguodala the series features never before seen footage and new interviews with team executives and players including Stephen Curry Klay Thompson and Draymond Green The first episode is available on the NBA app today Pass the Rock Fans will get an exclusive look at the league s next generation of stars and their lives on and off the court during the 2022 23 season The multi part series is scheduled to begin in late November Inside the App An exclusive weekly segment from TNT s Inside the NBA team that will highlight the hottest stories and most current events from across the league NBA Real Training Camp with the Philadelphia Sixers Oct 29 and Dallas Mavericks Oct 30 An all access special program produced by NBA TV during the opening week of the preseason that provides exclusive insights into the practices and team interviews with players coaches and office staff Archived Games Fans will have access to archive footage from the NBA vault including 500 of the best classic games in NBA history All NBA Finals games since 2000 will also be available with more Finals and popular games being released throughout the season Archived Series Documentaries and all access series from the NBA Entertainment archives will be available on demand including Dream Team The Doctor Wilt 100 The Association Unscripted Inside Stuff and more NBA International Games The NBA App will be the ideal destination for fans to interact and watch the 2022 NBA Games in Japan presented by Rakuten Nissan Golden State Warriors vs Washington Wizards on Friday September 30 at 6 a Sunday Oct 2 at 1 a m ET and the 2022 Abu Dhabi NBA Games Milwaukee Bucks vs Atlanta Hawks on Thursday Oct 6 at noon ET and Saturday Oct 8 at noon ET Hoop Cities An eight part same language docuseries produced by the NBA Europe and Middle East team that explores the local culture history and basketball communities surrounding the game in the following European cities Belgrade Serbia Bologna Italy Cologne Leverkusen Germany Istanbul Turkey Kaunas Lithuania Paris France Seville Spain and Thessaloniki Greece A series of additional content and other enhanced features in the NBA app will be announced throughout the season
The NBA launches a reimagined app: the all-in-one destination for NBA fans of all teams

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New Global Membership Program

New NBA App (www.NBA.com) to provide wall-to-wall content from every game with personalized experiences, social-style vertical video, behind-the-scenes access to players and teams and more powered by Microsoft; NBA app to go beyond coverage of NBA games with new and existing original shows, live basketball from leagues around the world, and content from partners and influencers; New Global Membership Program, NBA ID, Offers Special Access To League Perks; NBA League Pass and NBA TV Bundle Available at New Low Price The NBA today announced the launch of the reimagined global NBA App, the all-in-one destination for NBA fans of all teams.

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Featuring all-new customization features, the NBA app will provide wall-to-wall content from every NBA game and feature vertical social-style video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free.

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The NBA app, a product of NBA Digital, the league’s joint venture with Turner Sports, is free to download.

Additionally, the NBA has launched NBA ID, the league’s new global membership program that offers fans benefits and rewards from the league, teams and their partners.

NBA ID, which is free to join, will link fan experiences through existing products like NBA League Pass and NBA Pick’Em. Throughout the season, NBA ID members will have access to new original content and fan favorites from the NBA vault.

In addition, there will be enhanced member-only experiences from NBA partners, ticket promotions, prizes through predictive fantasy games and NBA Pick’Em sweepstakes, voting campaigns and other rewards.

The NBA app is powered by the NBA’s new integrated digital platform, which was created in partnership with Microsoft, the official cloud and AI partner of the NBA.

The NBA app now features a sleek new design and a one-of-a-kind “for you” experience, with content recommendations based on fan preferences and personalization powered by Microsoft Azure and Azure AI.

Within the app’s “For You” page, fans can access a vertical scrolling, social media-like video experience featuring real-time highlights from every NBA game in progress.

The league’s direct-to-consumer subscription offerings (NBA League Pass and NBA TV) will be integrated into the NBA app, giving fans the ability to watch live games and recaps and check scores, stats and standings, all on the go.

One place.

For NBA League Pass subscribers, live streams will feature higher video quality, lower streaming latency, and a seamless user experience for consuming live NBA content.

NBA League Pass returns this season with a new package and at the lowest price ever.

For a limited time, the Standard Package is now available for $14.99 per month ($99.99 for full season) and the Premium Package for $19.99 per month ($129.99 for full season).

Subscribers will automatically receive NBA TV’s direct-to-consumer offer as part of the new package.

“The launch of our new NBA app and digital platform is an important milestone as we continue to build and strengthen our direct-to-consumer offerings,” said Chris Benyarko, NBA executive vice president, direct-to-consumer.

“We are thrilled to offer a reimagined product that will enhance and personalize the way NBA fans interact with the league on a daily basis.” NBA App content highlights include: Live programming and social-style content: Gameday Experience – Fans will be immersed in game day content throughout the day and, for the first time, gain live access to broadcasts of all the NBA press before and after the game.

conferences and media days of all major events.

Additionally, NBA ID members will have access to team pregame shows for NBA League Pass games.

Lifestyle – Social style content series that discusses lifestyle, culture, fashion, music, and more in-game and off the court, including NBA Kicks, NBA Fits, Jersey Drop, Ride Along, Celebrity Row and NBA Ink, among others.

“CrunchTime” – A free weekly show that takes fans into the crucial moments of each game and provides real-time updates and analysis, produced by NBA TV and hosted by Jared Greenberg.

NBABet stream” – A weekly broadcast produced by NBA TV featuring betting expert Tim Doyle and a selection of top contributors to deliver the latest betting information during live game coverage.

Live NBA League Pass Programming: In addition to 24/7 NBA TV programming and live out-of-market games, NBA League Pass subscribers will have access to expanded options for personalized viewing through a wide variety of alternate streams, including additional camera angles.

, betting-focused streams, influencer-driven options and analytics, and in-language streams with commentary in three languages ​​(Spanish, Portuguese, and Korean).

“NBA HooperVision” returns for its second season with former NBA players and hosts Nate Robinson and Quentin Richardson.

External Content Contributors: Full Access Directly from Teams: Behind-the-scenes storytelling from teams’ digital and social channels.

Partner Content: Content produced by popular basketball and leading sports creators, including Turner Sports, featuring content from “Inside the NBA” hosts Grant Hill and Greg Anthony, as well as FanDuel, DraftKings, Action Network, Bleacher Report and more .

Influencers: Content created by influencers from popular creators, including Ben Taylor, Jesser, Kris London, Lethal Shooter, Devin Williams, Tristan Jass and others from Thinking Basketball, focused on NBA fashion, lifestyle and culture, both on and off the field.

Exclusive Original Programming: “Gold Blooded” – A new seven-episode docuseries that tells the story of the Golden State Warriors’ journey to the 2022 NBA championship.

Narrated by Andre Iguodala, the series features never-before-seen footage and new interviews with team executives and players, including Stephen Curry, Klay Thompson and Draymond Green.

The first episode is available on the NBA app today.

“Pass the Rock” – Fans will get an exclusive look at the league’s next generation of stars and their lives on and off the court during the 2022-23 season.

The multi-part series is scheduled to begin in late November.

“Inside the App” – An exclusive weekly segment from TNT‘s “Inside the NBA” team that will highlight the hottest stories and most current events from across the league.

“NBA Real Training Camp” with the Philadelphia Sixers (Oct. 29) and Dallas Mavericks (Oct. 30) – An all-access special program produced by NBA TV during the opening week of the preseason that provides exclusive insights into the practices and team interviews.

with players, coaches and office staff.

Archived Games – Fans will have access to archive footage from the NBA vault, including 500 of the best classic games in NBA history.

All NBA Finals games since 2000 will also be available, with more Finals and popular games being released throughout the season.

Archived Series: Documentaries and all-access series from the NBA Entertainment archives will be available on demand, including “Dream Team,” “The Doctor,” “Wilt 100,” “The Association,” “Unscripted,” “Inside Stuff ” and more.

NBA International Games: The NBA App will be the ideal destination for fans to interact and watch the 2022 NBA Games in Japan presented by Rakuten & Nissan (Golden State Warriors vs.

Washington Wizards on Friday, September 30 at 6 a.

Sunday, Oct. 2 at 1 a.m. ET) and the 2022 Abu Dhabi NBA Games (Milwaukee Bucks vs.

Atlanta Hawks on Thursday, Oct. 6 at noon ET and Saturday, Oct. 8 at noon ET).

“Hoop Cities” – An eight-part, same-language docuseries produced by the NBA Europe and Middle East team that explores the local culture, history, and basketball communities surrounding the game in the following European cities: Belgrade (Serbia), Bologna (Italy).

), Cologne & Leverkusen (Germany), Istanbul (Turkey), Kaunas (Lithuania), Paris (France), Seville (Spain) and Thessaloniki (Greece).

A series of additional content and other enhanced features in the NBA app will be announced throughout the season.

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