The Institute of Sales and Marketing welcomes 30 members



The Institute of Sales and Marketing welcomes 30 members

By Emmanuella Anokam

Nigeria‘s Institute of Sales and Marketing Management (ISMMN) on Thursday inducted no less than 30 members in search of professionalism and economic development.

This institute was established by Act of Parliament in 2007 and has played an active role in its advisory role to the government in formulating policies on trade issues.

Alhaji Awulu Mutkari, ISMMN chairman in council upon induction in Abuja, said his unique training was aimed at exposing students to rigorous educational and industrial opportunities in the field.

Mutkari explained that he is engaged in training students to achieve professional certification in sales and marketing management with global recognition, especially in the UK, Europe, US and Asia where similar institutes existed.

He noted that the institute was open to anyone over the age of 18 who wished to pursue a career in the noble profession.

“We are working in collaboration with Yaba College of Technology and will soon make agreements with Federal University of Lokoja for our graduate students,” he said.

Dr Johnson Anene, Vice President of the Abuja Chamber of Commerce and Industry (ACCI) commended the institute for creating a results-driven integrated sales and marketing management profession with accreditation , international certification and global acceptance.

In a keynote address, Anene said her efforts were evident in the institute’s continuing to creatively and technologically develop Nigerian graduates and other interested individuals by educating, training and retraining them to rise to the next level. modern business challenges.

Considering Nigeria’s vibrant economy as well as the global economy, he stressed the need to match sales and marketing management techniques to achieve consistently visible growth.

He said that ACCI would not mind partnering with the institute to promote enterprise development to improve the lower cost of doing business.

The Nigerian News Agency (NAN) reports that the induction which is themed: ‘Rewarding High Impact Entrepreneurs’ also includes an award given to certain entrepreneurs as economic catalysts and real estate players in FCT.

The awarded real estate organizations included, among others, Urban Shelters, BILAAD Reality, Kingfem and EFAB Properties Ltd.

Chief Olu Fashina, director general of the institute, noted that the selection of the winners was based on research he conducted that projected real estate as one of the sectors afloat during the COVID-shutdown. 19.

Speaking to NAN, he said that the winners applied modern technology, skilled workforce and high-quality management to achieve the level of excellence.

Mr. Maximus Nwoye, one of the inductees in an interview with NAN expressed his joy at having the opportunity to be inducted as a Fellow of the institute after extensive training.

“It has been a long journey and I am happy to belong to the institute, which is an international affiliate and a professional body.

“As a member of the institute, it will help to meet and get along well. Such an institute promotes career growth and economic advancement, ”he said.


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