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The dominance of Chinese smartphones will fade



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Realme and Vivo

NEW DELHI : Chinese smartphone makers Xiaomi, Oppo, Realme and Vivo continued to dominate the Indian market in 2022, despite increased scrutiny from regulatory and tax authorities. However, the cautious approach of some of these brands may see competitors, mainly global brands Samsung, Apple, Nokia and Nothing, grab a bigger slice of the market in 2023, industry watchers said.

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According to data from two research firms shared with the Mint, Chinese brands continued to have a majority share of the smartphone segment last year, with sales down a bit compared to 2021.

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Counterpoint Research

TechArc said the share of Chinese companies in India was 68.5% in December, compared with 71% in December 2021, while Counterpoint Research said their share was just one percentage point lower in January-October. from 2022 to 75% from 76% in the year. behind.

“The weakening of the R brands (Redmi and Realme) will affect the share of the Chinese brand in 2023, and we expect a strong return from Samsung in the online space thanks to the M series, which has done well,” he said. TechArc founder Faisal Kawoosa. The target market for Chinese brands has moved beyond basic and entry-level smartphones to the premium and luxury segments, which could lead to market share shifting towards global brands, he said.

“Their share may decline in 2023 as these brands will be cautious in their approach and the competition will be aggressive and take share,” said Prachir Singh, a senior research analyst at Counterpoint Research.

This is because the government has been increasing scrutiny of Chinese technology and has banned several Chinese apps following geopolitical tensions between the two countries.

The Enforcement Directorate has seized Rs 456 crore from 119 Vivo India bank accounts under the money laundering prevention rules, while the Revenue Intelligence Directorate has issued good cause notices to Vivo India for customs duty evasion of 2,217 crore, and demanded 4,389 crore from Oppo India for allegedly evading customs duties.

Xiaomi is also facing an ED investigation for foreign exchange regulation violations and its assets worth ₹5,551 crore were seized in May. Separately, the income tax authorities issued a seizure order on his deposit accounts worth ₹3,700 crore in August. Xiaomi has moved the courts to challenge the order.

Lava and In

However, despite the unfavorable circumstances, Chinese brands will remain strong due to the absence of strong competitive brands other than Samsung, which maintained its No. 2 position with a 16-20% market share since January 2021.

Indian brands like Lava and In, according to TechArc data, had a small 1.5% share in December, up from 2% in December 2021. Samsung is the only non-Chinese global player in the mix to have a share. of the market, as Indian players are absent from this space, Singh said. “In addition, the focus of some brands has shifted from the volume-driven entry-level segment to high-priced levels.”

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