The International Executive Committee of the All Africa Music Award (AFRIMA) (www.AFRIMA.org), together with the African Union Commission (AUC), on Tuesday appointed Mr. Makhtar Diop as the national director of AFRIMA in the Republic of Senegal .
The decision reflects AFRIMA’s principle of inclusion, especially with regard to the unification of the entire continent through the tool of music.
With Diop’s new appointment, AFRIMA is poised to deepen its impact within the West African region and other francophone regions within the continent.
“AFRIMA is made up of real people, with core passions and energetic enthusiasm.
It is a collective of people with a pan-African spirit who draw strength and inspiration from the concept and vision of AFRIMA, which is the highest recognition of African music worldwide, positioned to boost the creative economy of the continent, as well as to be a unifier between Africans at home.
and in the diaspora.
“We are pleased to have Diop in charge of AFRIMA’s stronghold in Senegal, as the country has a very rich legacy of African music and culture that needs to be preserved and promoted.
And that is also at the core of AFRIMA’s operations.
With Diop, we believe that AFRIMA’s presence is well represented, and the overall vision of the AU, AFRIMA and every single African will be achieved through the efforts that will be made in Senegal,” said AFRIMA President and Executive Producer Mike Dadaist.
Commenting on the development, the Head of the African Union Commission (AUC) Culture Division, Ms. Angela Martins, noted that: “We are always working to expand the fold and make sure all the right hands are on the ground.
on deck to help us achieve this.
We welcome Diop and are sure that his selfless efforts will help improve the creative scene in Senegal and across the continent.” Diop’s appointment cements his pioneering efforts within the music industry in Africa.
Born in 1983, Diop built his legacy within the Senegalese music scene, being a music event organizer, promoter and record label executive.
With his Soubatel Music Group, he has successfully managed and developed big names, including Malian superstar Sidiki Diabate, and has worked with other great talents such as Pape Diouf, Wally B Seck, Youssou Ndour, Samuel Eto’o, among many others.
Instructively, the Country Director plays a key role in the comprehensive, stakeholder-based approach of the AFRIMA International Committee through a high level of strategic leadership and partnership.
He directs, leads, builds and maintains alliances and relationships between stakeholders; governments and policymakers; entertainment, music and creative industry; the media and fans of African music.
He is ultimately responsible in his country office for all aspects of AFRIMA’s strategic partnerships, leading the consolidation and development of the AFRIMA programme.
In association with the African Union Commission (AUC), the All Africa Music Awards, AFRIMA, is a music and cultural initiative developed to celebrate, reward and showcase Africa’s rich musical heritage, stimulate conversations between Africans and between Africa and the rest of the world about the great potentials and values of African culture and artistic heritage in order to create jobs, reduce poverty, draw the attention of world leaders to Africa and promote the positive image of Africa in the world.
Meanwhile, the 2022 All Africa Music Awards will now take place from December 8 to 11, 2022.
A special announcement regarding the host country and location of the awards will be made on September 30, 2022.
AFRIMA awards will feature a 4-day party of music, glitz and glamor with the aim of celebrating Africa, recognizing talents and expanding the economic frontiers of culture and the creative industry on the continent.
The event is scheduled to kick off with the welcome evening, followed by the AFRIMA Music Village, host city tour, Africa Music Business Summit and exclusive nominees party, and concluded with the live broadcast of the award ceremony.
awards to more than 84 countries around the world.
Fans of African music superstars can participate in the awards process by voting for their preferred nominees in each of the 39 categories, respectively.
The voting portal is available on the AFRIMA website at www.AFRIMA.org, and will be closed on December 10, 2022, which is the eve of the awards.
Fans are also encouraged to follow #RoadToAFRIMA2022, by visiting AFRIMA’s website at www.AFRIMA.org, as well as its social media platforms (Instagram/TikTok – @Afrima.official; Facebook – @Afrimawards; Twitter – @Afrimaofficial ), and they can watch coverage of the event by tuning in to their local and cable TV providers.
In partnership with the African Union Commission, AFRIMA is a youth-focused music platform that recognizes and rewards the work and talent of African artists across generations.
AFRIMA primarily stimulates conversations among Africans and also the rest of the world, especially about the potential of the creative arts to foster real human enterprise, as well as contributing significantly to social cohesion as well as sustainable development in Africa.
The Events Program is in line with the AU Agenda 2063, which describes Aspiration 05 as the development of the arts and culture sector, including its cultural and creative industries, to drive the development of the African economy.