Telecoming partners with Ounousa to enrich its mobile offering with entertainment content for women



African markets are essential for Telecoming’s international expansion; The female segment has significant potential for the mobile business.

Telecoming (www.Telecoming.com), an international technology company specializing in the monetization of digital services, has signed an agreement with lifestyle publishing leader Ounousa (www.Ounousa.com). They will work together to deliver trendy digital content for the entertainment and inspiration of North African women. The partnership applies, for the moment, to Tunisia and Egypt.

Women already represent an important profile for the digital industry as they play an important role in the consumption of entertainment services. Women are increasingly influencing the development of mobile entertainment. They demand content on different aspects of their lives: from trends in fashion, beauty and health, food or decor, to news, lifestyle, motherhood, marriage or personal growth, in plus entertainment content like series and movies, as well as gossip and celebrities.

This alliance with Ounousa is part of Telecoming’s strategy to create differential services for users of the African mobile market. Ounousa will offer lifestyle content aimed at women, to meet the growing need for digital entertainment in the market.

According to Ali Karaosman, Telecoming’s director of operations in the MENA region, “the combination of localized quality content and technology is essential to deliver services with a differential user experience with high engagement rates. We know quite well the extraordinary dynamism of the African digital market, and there, the female segment shows enormous potential for mobile activity. This agreement will allow us to meet, more and better, the expectations of women through exclusive local multimedia content updated and useful.“.

Telecoming has been monetizing digital content in Africa since 2015 in partnership with the main mobile operators and the best content producers. Ounousa.com is a leading digital publisher of Arabic content for women, with a community of over 16 million social media subscribers and a strong reader base in North Africa, Egypt and Arabia. Arabia.

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