TECNO strengthens its globalization strategy by appointing Chris Evans, internationally renowned actor, brand ambassador



TECNO strengthens its globalization strategy by appointing Chris Evans, internationally renowned actor, brand ambassador

TECNO (www.TECNO-mobile.com), a global premium smartphone brand, has announced its new brand ambassador, Chris Evans. This appointment intensified TECNO’s determination to go global, allowing it to enter emerging markets around the world and take the lead. As the brand continues to grow on the global stage, TECNO now finds itself competing with major consumer brands, who are sure to notice this new partnership.

Best known for his role as Captain America in the Marvel Universe Film Series, charismatic Chris Evans embodies the TECNO brand motto “young at heart” and the pursuit of excellence. The partnership with Chris Evans strengthens TECNO’s continued presence around the world and helps to highlight the brand’s product design, which is increasingly fashionable, energetic and always avant-garde.

In the last two years TECNO has recorded very encouraging results in the context of globalization and internationalization thanks to the strengthening of its technological innovations, its elegant and detailed design, its professional photography experience and its global network. partners. The industry has witnessed TECNO’s solid success in the mobile photography industry by winning the championship after competing with the best minds in the world in its first match in the Look In Person (LIP) competition at Computer Vision and Pattern Recognition (CVPR) 2020 in Track 5: Dark Complexion Portrait Segmentation Challenge. And according to the latest report from the research institute Counterpoint, TECNO is recognized as one of the few brands to have made inroads in AI-enhanced mobile photography and videography. TECNO’s excellent photographic performances have also enabled the brand to stand out in the Guinness World Records 2020 with the largest leaflet achieved by its CAMON product line, a pioneer of photography, and in the IFA (Internationale Funkausstellung Berlin) with the Golden Smartphone Award for Camera Technology Innovation 2020.

TECNO’s growing market share also demonstrates its footprint in globalization. In 2020, he led the industry through a difficult year, where brands took a hit in smartphone sales. According to global market information firm IDC, its sales volume topped 25 million units, an increase of 45%, and revenue to pass the 15 billion mark, an increase of 38% compared to the previous year, in 2020. TECNO’s smartphone sales in India, which increased by more than 200% in one year, broke their own sales growth record, exceeding 5 million units in 2020. Nothing then seems to be able to prevent this new brand from innovating and reaching new heights.

From a trend analysis point of view, the future is very bright for TECNO, as exciting new steps are planned. TECNO is thus committed to strengthening investment in research and development and layout in smart applications, smart connected devices, and to establish an intelligent ecosystem that integrates hardware and software. In 2020, R&D investment increased by around 30% year over year. The prospects are limitless if TECNO continues its trajectory of conquering market share.

Now, in collaboration with Evans, TECNO, with its four reputable product lines, has empowered itself to establish itself in the global market as a shining new super star. Thanks to the support of Chris Evans, the very popular CAMON series from TECNO is set to release the CAMON 17 in the coming days, which will ignite the market and consumers by introducing them to the features and innovations to come. TECNO’s CAMON series is known for its exceptional photographic experience and has been recognized by many professionals in the international media industry.

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