Africa

Symrise AG, Freddy Hirsch Nigeria to improve food innovation and nutrition in West Africa

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Symrise AG, Freddy Hirsch Nigeria to improve food innovation and nutrition in West Africa

This strategic partnership with Freddy Hirsch Nigeria will give us deeper access to valuable information on the African food industry

LAGOS, Nigeria, October 11, 2021 / APO Group / –

German manufacturer of perfumes, skincare, flavors and nutritional products, Symrise AG (www.Symrise.com) has entered into a strategic partnership with Freddy Hirsch Nigeria, a leading manufacturer of spices, ingredients and aromas. Together, Symrise AG and Freddy Hirsch Nigeria are focused on driving food and nutrition innovation in West Africa.

Under the new partnership, the companies will focus on the development, launch and commercialization of processed food products: general seasonings, meat broth, snacks and instant noodles. This innovative partnership will leverage the flavors technology platform to deliver authentic regional and hyperlocal African flavors and ingredients. Symrise AG, a multi-billion dollar global supplier of fragrances, skincare, aromas and nutrition with over 10% market share and a presence in over 100 countries, and Freddy Hirsch Nigeria, one of leading West African manufacturers of ingredients and flavors, both world-class research, development and application laboratories and manufacturing facilities.

“Africa’s projected population of 3 billion by 2050 presents a vast market for food and nutrition on a global scale,” says Sofiane Berrahmoune, sub-regional director of Flavor Africa Middle East. “Symrise AG is a leader in meeting the needs of its customers and with this strategic partnership with the leader in flavors from West Africa – Freddy Hirsch Nigeria.

“We can deliver even greater speed to the market in Africa. This strategic partnership with Freddy Hirsch Nigeria will give us deeper access to valuable information about the African food industry.

Increasing urbanization, increasing income, regional population growth and changing lifestyles are boosting the African flavoring and flavor enhancer ingredients market and increasing consumption of processed foods and beverages. The African food flavoring and enhancers market is a small but growing market which is expected to experience a CAGR of 5.12% during the forecast period (2020-2025). The global aroma and fragrance market is expected to reach US $ 36 billion in 2022, with Africa expected to represent one of the biggest growth opportunities.

Speaking on the partnership, Freddy Hirsch Nigeria Managing Director Kojo Brifo said, “To realize our vision of creating authentic African flavors and tastes, we have invested in a research, development and application and in a world-class quality manufacturing facility. management systems, in West Africa, in Nigeria, Our partnership with Symrise AG will accelerate the development of aromas throughout West Africa and will increase the creativity of personalized aromas, will help our customers to accelerate their time to market and improve their operational agility.

Together, Symrise AG and Freddy Hirsch Nigeria have successfully positioned themselves as the main contributors to the evolution of the food industry in West Africa and the Middle East. “Together we are stronger than ever, determined to co-create with Freddy Hirsch Nigeria, combining the best of our strengths and leveraging our strong global presence with our local flexibility, understanding of the market and of consumers,” concluded Berrahmoune.

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