Dappled in spring sunshine and filled with the sound of drums and pulsing energy, the Western Cape was today the extraordinary host of the World Tourism Day celebration at the Ecology Lifestyle Farm, nestled in the Overberg.
Ecology Lifestyle Farm is a black woman owned business that is affiliated with the Western Cape Chapter of Women in Tourism.
The celebration is the culmination of the tourist activations of the month throughout the country.
Tourism Month is celebrated annually in September to highlight South Africa‘s diverse tourism offerings, as well as the sector’s significant contribution to the country’s economy.
Drawing inspiration from the United Nations World Tourism Organization (UNWTO), World Tourism Day celebrations provide a platform for the South African industry to celebrate, reflect and commemorate their milestones in relation to the 2030 Sustainable Development Goals.
this year was declared as: “Rethinking Tourism: Opportunities Await” and addresses the progress made after the pandemic and how policymakers and the tourism sector have been able to adapt and rethink tourism to ensure the sector becomes more resistant.
The purpose of highlighting Tourism Month is to raise awareness of planned national tourism activities and to get South Africans excited to travel around their country.
After the pandemic, there is a strong focus on the recovery and reconstruction of the sector.
The Department has worked closely with South African Tourism to localize the international theme in order to align it with the country’s strategic focus areas, as well as the Department’s mandate and Tourism Month objectives.
Ms Mireille Wenger, Western Cape MEC Finance and Economic Opportunity, said: “Tourism is a significant contributor to the economy and its full potential needs to be unlocked for the recovery of the sector.”
Domestic tourism has a strong focus during Tourism Month and South Africans were encouraged to travel and explore their country to help revive the sector as well as promote nation building and social cohesion through the iconic campaign.
Sho’t Left. “Our warm hospitality sets us apart and positions us as a highly sought after destination.
Let’s go and explore the remarkable beauty that our country has to offer.
In South Africa we do tourism!” concluded the MEC.