The pandemic continues to explode application growth in Africa, with more than 20 million users in South Africa – and 500 million people worldwide – using SHAREit (www.uSHAREit.com) every month.
April 15, 2021: SHAREit, the world’s largest file sharing, gaming and content streaming app, was ranked # 2 fastest growing media publisher in Africa in AppsFlyer‘s latest performance (www.AppsFlyer.com) Index (https://bit.ly/3eP3yBL), a tool for application marketers to see the performance rankings of mobile media sources.
Interestingly, the data came after the largest quarter of consumer spending on apps on record, says a new report from App Annie (www.AppAnnie.com). AppAnnie reports that consumers in Q1 2021 spent $ 32 billion on apps on iOS (https://apple.co/3xHYLdP) and Google Play (https://bit.ly/2PMtJR3), up 40% compared to the first trimester. 2020. Games, meanwhile, generated the majority of spending for the quarter, as usual, accounting for $ 22 billion in spending – $ 13 billion on iOS (up 30% year-over-year on other) and $ 9 billion on Android (www.Android.com) (up 35%). Gamers downloaded approximately one billion titles per week, up 15% year-over-year from 2020. The mobile gaming market has seen game downloads exceed overall downloads by 2.5 times in 2020, the report predicts that mobile gaming will reach $ 120 billion in consumer spending. year, or 1.5x all other game formats combined.
SHAREit’s growth in Africa can be attributed to its zero capacity for mobile data file sharing, keeping costs to a minimum for those on this continent. It has established itself as a one-stop-shop content platform, providing users with gaming, content discovery and consumption services. The app has a dedicated game center, which offers HTML5 games, game videos and an option to download hot games. With games in all genres, it has one of the largest catalogs of mobile games from developers around the world.
This achievement follows their remarkable performance in Edition XI (covering the first half of 2020) of the AppsFlyer Performance Index, whereby it ranks first in the Middle East and South East Asia with a rate impressive growth of 160% in the application installation industry in the first half of the year. 2020. Rankings highlight the app’s unique product offering and a wide range of features that not only make the app popular with customers, but also a must-have resource for marketers.
Karam Malhotra, Partner and Global Vice President of SHAREit, said: “The power of the user has never been stronger and clearer than it is today, because they want choice, flexibility and access to anytime to personalized digital content via their mobile phones. Our holistic platform delivers a smart and unique blend of online content discovery, consumption, play and sharing with increased customer expectations as we strive after fine-tuning the experience to be useful, practical and transparent. We’re thrilled to be named the fastest growing media publisher in the Middle East and Southeast Asia. This is another testament to our commitment to providing flexibility, autonomy and utility to our users while helping advertisers grow their business by leveraging the SHAREit community. “
The main feature of the app is peer-to-peer file transfer, allowing users to share photos, music and more with other devices without using an active internet or Bluetooth connection. As Google Play’s premier app distribution partner, it also provides secure app transfers with offline Peer-to-Peer app sharing – allowing users to share apps through SHAREit, adding them to the user’s Play library and updating them when the device is back online.
Through steady advancements in content, SHAREit has managed to leverage the popularity of local regional content to establish itself as the hub for short format videos and therefore has seen its user base grow worldwide. with increasing levels of engagement. SHAREit has also ranked among the leading media publishers in developed markets such as Western Europe (Rank # 3), Eastern Europe (Rank # 4) and Latin America (Rank # 5) in its Growth Index, with a highly engaged user base of over 1.8 billion. users around the world in about 200 countries and regions. The app currently has over 500 million monthly active users worldwide.
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