2021 has been a record year of numerous milestones for us in our expansion into Africa, from market entry to establishing critical scale in key key markets.
Radisson Hotel Group (https://bit.ly/3ozC7Sl), one of the world’s leading hotel groups, is looking optimistically towards 2022 as the year ends positively with numerous milestones achieved in Africa over the past twelve months.
The Group set a record on the continent this year with 14 signings to date, adding more than 2,500 theaters to its African portfolio. These hotel firms include several milestones such as: An additional ten hotels in one of Africa’s key countries, Morocco, including entry to new territories within the country such as Al Hoceima, Taghazout and Saidia. The introduction of two new brands in the country with the signing of Radisson Hotel Casablanca Gauthier La Citadelle and Lincoln Casablanca, to the Radisson Collection, which has also increased the range of brands in Africa. Numerous new market entries, such as the Group’s debut in Djibouti with Radisson Hotel Djibouti and the introduction of the Radisson Individuals brand in Africa with Earl Heights Suite Hotel, a member of Radisson Individuals in Accra, Ghana, as well as the entry in Victoria Falls. with Radisson Blu Resort Mosi-Oa-Tunya Livingstone Hotel conversions have accounted for more than 70% of these firms, providing the Group with a strong portfolio of projects, but also exemplifying the success of Radisson Hotel Group in providing customized solutions for existing hotels seeking operational improvement. It has also opened five hotels to date this year, including Africa’s second Radisson RED in South Africa and the brand’s debut in Johannesburg, as well as four Radisson Blu resort offerings in Morocco, further demonstrating growth in demand. leisure activities and the Group’s ability to respond to that trend. Serviced apartments have continued to show resilience during the pandemic and Radisson Hotel Group has also grown this segment with two self-contained serviced apartments added to the portfolio across Africa.
The Group’s aggressive expansion places them firmly on the right track to boost the current African portfolio of nearly 100 hotels currently in operation and under development to its ambition of 150 hotels by 2025.
Ramsay Rankoussi, Vice President of Development, Africa and Turkey, Radisson Hotel Group, said: “2021 has been a record year of numerous milestones for us in our expansion in Africa, from market entry to establishing a critical scale in markets. key focus. We have led market share this year in terms of new industry signings and those achievements demonstrate our continued focus and clear execution of our established strategy. In 2022, we aim to build on this momentum with the same priorities within our identified key markets, such as Egypt and Morocco in North Africa; several countries such as Nigeria, Ghana, Ivory Coast and Senegal within West and Central Africa but also reinforcing our presence in South Africa and its neighboring countries. Our strategy for the next twelve months includes expanding our African resort offering and continuing the trend in conversions, while remaining supportive and responsive within our community of owners as we look toward the recovery of our industry. ”
Tim Cordon, senior vice president of Middle East and Africa for Radisson Hotel Group, said: “I could not be more proud of our teams in all departments and properties for these remarkable milestones that would not be possible without them. In Africa, this year, we opened five impressive hotels in wish-list destinations, and by 2022, we are on track to open at least 11 hotels, starting with the portfolio of three hotels in Madagascar within the first two weeks of the year. Continuing the unpredictability of 2020, this year has been a roller coaster ride with tightening and tightening restrictions and opening and closing borders. Africa in general has had a good commercial performance, given the situation and in comparison with other international markets, which shows its resilience and constant dynamism. Our commitment to the continent not only remains, but we seek to deploy more resources as our Group reaches new heights and where our ambitions for growth are only representative of the potential of the region.
Building on the success of the Group’s five-year expansion and transformation plan, Radisson Hotel Group is poised for the travel rebound and remains firmly committed to becoming the brand of choice for owners, partners and guests.