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Pete Townshend’s Music Amplifies Africa’s World Blood Donor Day Celebrations

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Pete Townshend’s Music Amplifies Africa’s World Blood Donor Day Celebrations
  • Musician Pete Townshend has given permission for his classic song ‘Give Blood’ (listen on Spotify and YouTube) to be used for the first time to promote blood donation on June 14. Global Blood Fund, a charity focused on encouraging voluntary blood donation, has produced performances of world music in multiple languages ​​for international use to inspire a new generation of blood donors.
  • World Blood Donor Day is one of WHO‘s nine official Global Health Days, celebrating each year the vital contributions of tens of millions of blood donors from around the world to facilitating hospital procedures and saving lives. This year’s event is especially important as the global pandemic has devastated blood collection around the world.

NAIROBI, Kenya, June 10, 2021– / African Media Agency (AMA) / – To celebrate World Blood Donor Day on June 14 Global Blood Fund (GBF) has partnered with the African Society for Blood Transfusion (AfSBT)and the Blood Coalition to Africa (CoBA)to launch multiple interpretations of Pete Townshend’s song ‘Give Blood’, performed by prominent African artists.

The videos can be shared on social media and through other channels, and the charity donates them free of charge to blood services in Africa (and Latin America and the Middle East) for use during World Donor Day. Blood and its surroundings.

Pete Townshend, lead guitarist and songwriter for legendary rock band, The Who, comments; “Although it has been more than 35 years since I wrote the song ‘Give Blood’, this is the first time it has been used to encourage blood donation. Blood shortages around the world are a huge problem, particularly in the poorest countries, so I was pleased to give permission for the Global Blood Fund to use my work to help communicate the need for more donors to come forward. “

The World Health Organization (WHO) states that the minimum number of units of blood necessary to maintain an adequate level of health is equivalent to 1% of the population of a nation: 10 units per 1000 people. However, many African countries do not meet this minimum target. The lack of infrastructure and equipment for the collection and processing of blood components is a key impediment to providing a sustainable blood supply, as is the shortage of volunteer donors. While blood transfusion services and insurance are essential parts of any strong healthcare system, the safety, sustainability and adequacy of blood remains a major health challenge in many African countries.

GBF CEO Gavin Evans explains the thinking behind the approach. “Every year it is more difficult for messages about the importance of donating blood to reach the public, even though tens of thousands tragically die due to blood shortages. But with music such an influential part of people’s lives, especially in many of the countries struggling the most to collect enough blood, by 2021 we are using lyrics and melodies to highlight the extraordinary impact of donor generosity. Not only do these people help save the lives of those who need a blood transfusion, but the benefit to family, friends, and the wider community of helping the patient recover is profound as well. By using music as a medium, we think we have really powerful messages and a great set of songs that people will enjoy in their own right. ”

Working closely with national and regional blood services in Africa, music tracks will be released through multiple channels in the run-up to June 14, and national blood services will be encouraged to “get creative” on the how they use the materials; as did Bungoma County in Kenya here.

Evans adds; “Our hope is that thousands of new life-saving blood donors will show up in all countries that use these materials.”

The following versions of the song will be released, which are included in a specially crafted video:

In addition to the YouTube links above, all materials can also be accessed via https://globalbloodfund.org/wbdd-resources/

Short Link: https://wp.me/pcj2iU-3Avw

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