Opera Ads Launches Self-Service Platform Powered By Leading Provider DanAds



Opera Ads Launches Self-Service Platform Powered By Leading Provider DanAds

At Opera we are always on the lookout for innovative technologies to integrate into our products and extend our offer.

OSLO, Norway, September 22, 2021 / APO Group / –

Today, Opera [NASDAQ: OPRA] ( announced the launch of its Opera Ad Manager self-service advertising platform, powered by DanAds, a customizable and scalable self-service advertising technology infrastructure for Tier 1 publishers. Designed to create, manage and report digital advertising campaigns in one place, enabling advertisers to reach customers in all phases of their journey, from discovery to conversion.

Recently, Opera Ads proudly celebrated its second anniversary. Since its launch it has become a force to be reckoned with, reaching and engaging millions of Opera users around the world with innovative advertising experiences and content based on Opera’s global inventory, at through its product portfolio and partner inventories.

Hundreds of millions of engaged users choose Opera products to live their lives online. Second quarter 2021 consolidated financial results showed ad revenue grew 128% year-on-year to $ 28.9 million, mostly fueled by monetization growth within Opera News and mobile browsers. . Opera News’ own-source revenue increased 442% year-on-year and 49% sequentially from the first quarter of 2021.

Over the past two years, the Opera team has maintained its commitment to improving the user experience by introducing innovative and feature-rich ad formats. As a result of these efforts, Opera is launching an Opera Ad Manager self-service advertising platform ( powered by DanAds, a leading provider of self-service technologies. In response to the needs of our advertisers, we have made it transparent and efficient to operate the Opera network and reach an engaged target audience by providing an easy-to-use interface to access our inventory the way it is. more transparent.

Opera Ad Manager is a portal that provides individual businesses and service providers the ability to advertise to their ideal audience around the world, taking advantage of an easy-to-use interface to access inventory at the scale of Opera’s trusted browsers and news apps in the most transparent way. The Opera Ad Manager introduction video is available here (

In response to the needs of our advertisers, we have made it transparent and efficient to operate the Opera network and reach and engage target markets by self-managing and optimizing marketing campaigns. Opera now offers anyone the ability to buy and advertise with Opera, making advertisers completely self-sufficient in running their campaign. Opera lowers the threshold for advertisers around the world by allowing access to its large audience with even a moderate budget. It is an ideal solution for small and medium-sized businesses that are about to start advertising their business. The use of state-of-the-art self-service tools makes the process of placing an ad simple, fully controllable at every step, and easily modifiable to tailor the campaign to its goals.

“At Opera, we are always on the lookout for innovative technologies to integrate into our products and expand our offering. The partnership between Opera Ads and DanAds enables full automation of all advertising operations, which saves time and effort, which in turn leads to increased campaign efficiency and thus maximizes return on investment of every advertising dollar spent. says Per Wetterdal, Executive Vice President Commercial.

There are a large number of successful and innovative self-service technology providers beyond the big two: Google and Facebook. DanAds is one of the leading independent vendors of choice in the market and is known for providing publishers with their own customizable, scalable and self-service platforms, enabling the automation of all advertising operations, sales and management. creative to effectively increase revenue. Companies such as Tripadvisor, Hearst Magazines, Bloomberg Media Group, The Atlantic, New York Post and Philips trust it.

“We have been delighted from day one to be working with Opera on Opera Ad Manager. Our two companies have many similarities, being Scandinavian players in a truly global market and believing in the need for a transparent ecosystem. This is only the start of our partnership and we look forward to continuing our roadmap together, ”says Istvan Beres, co-founder and CEO of DanAds.

By partnering with DanAds, Opera Ad Manager allows everyone to send their message to the right audience, at the right time, at the most opportune place thanks to:

Ease of use and freedom of choice: Launching a campaign has never been so easy thanks to the simple and easily accessible platform. At each step, it is possible to view all the available options and to play with the variables. This freedom of choice is what makes self-service advertising so popular. Full campaign control: Manage your creations, planning, spending and targeting with fully transparent results. Custom reports and analyzes for campaigns viewed with inline charts and tables with easy export options. Scope: All the tools needed to reach millions of potential users around the world are featured on the platform.

Opera looks forward to continuing to implement technologies that not only allow brands to connect with large and highly engaged audiences, but also to target those audiences with precision. All with Opera and its innovative features at the heart.

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