City, Nigeria – E be like say na this October we go smell some serious musical fresh air as our guy, ODUMODUBLVCK, dey set to drop im new project wey dem dey call ‘INDUSTRY MACHINE’ for October 6. If you no sabi this guy, you don miss road small o!
Before 2022 summer when dem dey whisper about am, ODUMODUBLVCK be the underground king wey dey rise gradually. E carry dem vibe of DMX, Mr. Raw branding, and that hunger wey go make even Rooney proud. Fast forward to summer 2022, if your eye no clear for ODUMODUBLVCK, you go watch am take off like jet. E sign with NATIVE Records and later drop ‘PICANTO’ wey feature Zlatan and Ecko Miles. Na so this meteoric rise start, as e later join forces with Def Jam Recordings.
With ‘DECLAN RICE’, this dude don really set the pace and give Arsenal skipper respect. E no just stop there o! From then till now, ODUMODUBLVCK don bust out four projects, with the latest one ‘THE MACHINE IS COMING’ wey drop for Q1 2025. E be like say the guy dey ready to conquer the industry with im upcoming album ‘INDUSTRY MACHINE’.
We link up with three music writers to gist about wetin to expect from am: First person say ODUMODUBLVCK be just who e dey claim — stubborn, raw, and brave, like Tupac wey dey inspire him. E argue say the guy dey visible pass any of im past while the second writer talk say ODUMODUBLVCK dey finally find imself. The third writer even drop am as a paradox – a disruptor and someone wey still dey learn from the game.
But wetin we go call am now; Top 5 artist? Dem no sure yet! One writer talk say ODUMODUBLVCK dey inspire others, but legacy no dey happen just by promise. E never give us strong body of work like ‘MI1’ or ‘Clone Wars IV’. E strong pass he last album ‘EZIOKWU’, but he still get work to do to reach the big boys for the game.
E get 23 guest features for ‘INDUSTRY MACHINE’ (na like DJ Khaled wey sabi collect rap features), from Modenine to Wizkid, Phyno, Davido, and plenty more. But e no be say the features dey help am as e dey try create classic albums. One writer talk say dem no be crutch, na him canvas, but e fit dilute im voice if e no careful.
Wetin we go expect from the features? E good and bad! Na so e go make the project like Roc Nation Brunch, wey you no sabi who go show up. Wetin be this artist you fit think of say ODUMODUBLVCK no don collabo with yet? We check say Odeal or Tay Iwar go mix well for sweet love jams, while Omah Lay fit open him side wey dey emotional. Burna Boy? Make we not even talk about di fire wey dem two go cause together!
Fina, writers dey believe say ‘INDUSTRY MACHINE’ fit no carry Album of the Year but e fit win the moment. Conversation dey ready around am, but e go depend if di music fit match the hype. As we dey close our gist, make we just say we dey look forward to see wetin ODUMODUBLVCK go carry come for us! No be every day you see artist wey dey build legacy with plenty features!
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