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U.S.-Nigeria Commercial Ties Deepen as Burger King Celebrates Nigeria Expansion



U.S.-Nigeria Commercial Ties Deepen as Burger King Celebrates Nigeria Expansion

The enthusiasm has been overwhelming, and this speaks volumes for the strength of American brands and, on a deeper level, the connection between our two countries.

LAGOS, Nigeria, November 30, 2021 / APO Group / –

The US Mission to Nigeria commends the growing business ties between the US and Nigeria as US brands and franchises expand into Nigeria, generating jobs and investment.

Speaking at the grand opening of Burger King‘s first store in Nigeria, US Mission Trade Counselor Jennifer Woods welcomed the arrival of the iconic American brand to the country. He highlighted the impact startups have on the economy, especially a name known as Burger King in an emerging market like Nigeria.

“With Africa’s largest economy and a sizable young population that is connected to the world, US brands must view Nigeria as a critical market,” said Woods. “And while these companies will benefit from the expansion into Nigeria, Nigeria will also benefit from their presence.”

Woods explained that the addition of another American franchise, one that emphasizes a culture of excellence, will help provide career opportunities as the business expands to new locations across the country. He praised the high level of consumer interest and enthusiasm for the iconic American quick-service restaurant since it opened in early November.

“The enthusiasm has been overwhelming and this says a lot about the strength of the American brands and, on a deeper level, the connection between our two countries,” he added.

The Speaker of the House of Representatives, the Honorable Femi Gbajabiamila, congratulated Burger King and its local partners for the exciting business venture, describing it as yet another sign of the benefits of a close bilateral relationship between the United States and Nigeria. “We expect Burger King to launch stores in hundreds across the country,” added Gbajabiamila.

Burger King partnered with local firm Allied Food & Confectionary Services Limited to make the long-awaited entry to the market. Allied Food & Confectionary Services Limited Group Managing Director Antoine Zammarieh has extensive experience bringing quick service restaurants from the US to Nigeria and was key to making the franchise a reality in Nigeria. “Opportunities don’t happen. You create them, ”Zammarieh pointed out.

Present at the opening ceremony were managers from Burger King’s global team, including Robert Lu, General Manager, Burger King UK, Middle East and Africa, and Almu Miguel-Romero, Area Franchise Leader for Sub-Saharan Africa.

Burger King’s market entry was supported by the Commercial Service (CS) of the United States Mission. CS helps American companies find Nigerian partners interested in American goods and services, including franchises. CS supports US companies attending trade shows in Nigeria, sends Nigerian delegations to US trade shows, and facilitates connections between Nigerian and US products, services and partners.

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