Today, the investors and strategic partners behind the pioneering brands in the safari industry announced the formation of a new umbrella company, called the Nawiri Group (www.NawiriGroup.com).
The group’s goal is to consolidate its investments in responsible travel and connected impact initiatives in sub-Saharan Africa.
Nawiri Group has majority stakes in Asilia Africa (https://bit.ly/3wvft12), Go2Africa (https://bit.ly/3CARkdl), and technology developer Bazaruto (https://bit.ly/3coxhUP).
The travel organizations within the Nawiri Group, which collectively employ more than 1,000 staff in 4 African countries, share overlapping investors and support services, but will continue to operate as distinct brands in their own target markets.
Nawiri Group works closely with a variety of long-term focused non-profit partners and expert organizations in East Africa, including but not limited to Ahueni (https://bit.ly/3AN8hzT), Basecamp Explorer Foundation (https: //bit.ly /3RfjRcF), Carbon Tanzania (https://bit.ly/3KsxqDh), Honeyguide Foundation (https://bit.ly/3wrhueI), Kamitei Foundation (https://bit.ly/3wuX3xF) , Kenya Wildlife Trust (https://bit.ly/3wvg56W), Maa Trust (https://bit.ly/3CvoFX0), and Six Rivers Africa.
The formation of the Nawiri Group follows the earlier steps of these investors and companies during the COVID crisis to take a more integrated and partnership-based approach to business and create positive impact.
This includes itinerary booking technology and processes, service models, and close coordination with expert partners in an integrated agenda of long-term positive impact.
In essence, the group aims to bring together responsible tourism, local communities and conservation initiatives in a mutually supportive way.
Nawiri Group has an established presence and long-term commitments in some of Africa’s most vital natural ecosystems.
This includes the Serengeti/Mara ecosystem and the larger Ruaha/Rungwa ecosystem, among others.
These ecosystems contain some of the greatest remaining biodiversity on the planet, meaning they are globally valuable, but also under serious threat.
Our partner communities in these wilderness areas are directly dependent on these natural ecosystems for their livelihoods and are therefore especially vulnerable to the impacts of climate change.
Recognizing this urgency, the long-term goal of the Nawiri Group, its investors and partners is simple yet ambitious: to create a prosperous and sustainable future for these vital ecosystems and the local communities that depend on them.
Jane Karuku, Chair of the Nawiri Group Board of Directors, comments: “This is a historic moment to achieve true impact at scale.
This combination of investment, vision and experience will ensure a genuine and sustainable impact.” Jane Karuku is joined by Helen Gichohi (PhD), as non-executive director and chair of the group’s sustainability and impact monitoring committee.
“I joined Nawiri Group because this organization is committed to driving a holistic development model, understanding that nothing exists in isolation and that to be successful we need to invest in natural ecosystems, communities and technology.”
Key long-term investors in the Nawiri Group, in addition to the co-founders, include institutional investors Norfund and LGT, as well as private impact investors Christian Sinding (CEO of EQT) and Reynir Indahl (CEO of Summa Equity).
Christian Sinding said: “We are proud and excited to be part of the formation of the Nawiri Group.
Along with our fellow impact investors, I have seen how important active collaboration is in addressing the key challenges experienced in these natural wilderness areas.
The opening this month of the Maasai Mara Wildlife Tourism College (WTC) in the Pardamat Conservation Area is the latest example of responsible tourism operators, local communities and NGOs successfully working together in the future in in which the natural ecosystems and the people who live in these both areas prosper”.
‘Nawiri’ is Kiswahili for ‘flourish, prosper’.